Sports and betting
Finland is a country of hockey: Liiga and national team matches collect the greatest interest from bettors.
This is followed by football (Veikkausliiga, European cups), winter sports (cross-country skiing, biathlon), popular floorball (salibandy) and motorsport (Rally Finland).
The rates were traditionally accepted by the state operator (with mandatory identification, limits, self-exclusion), in the Åland Islands - Paf; the online segment is moving towards a licensed model.
In demand - prematch and live with 1X2 markets, totals, handicaps, cashout; bonuses and advertising - in a restrained format.
The overall focus is player safety and transparency, with a high proportion of mobile bets and stable fan engagement.