The ability to legalize online slots and roulette

Why does France need it

Demand sewerage. A significant part of the players are already going to unlicensed online. The legal market translates behavior into a controlled field with self-defense tools.

Tax base and employment. The new vertical gives a stable GGR income and stimulates local services (support, content, cybersecurity).

Transparency and protection. Licensing allows you to introduce age barriers, limits and real analytical risk prevention.

Stakeholders and their interests

State/Regulator (ANJ). Reducing the share of "risky" players, controlling advertising, minimizing the illegal segment.

Offline casino operators. They are afraid of cannibalization, but they win with the model of "online binding" to a ground license.

PMU and sports bookmakers. Attention flow/day bank risks; compensated by cross-product packages and RG limits.

Players. Plus - protection and honesty; minus - strict limits and "non-aggressive" promo.

Three basic models of legalization

1. Concession "offline bundle."

Online slots/roulette are only available to operators with a valid ground license.

Pros: offline protection, convenient supervision. Cons: limited competition and innovation.

2. Open license under ANJ (with RG 2 standard. 0).

Any operator who has passed the strict compliance/technique filter can offer games.

Pros: Competition, best prices/UX. Cons: it is more difficult to balance advertising and demand "heating."

3. Hybrid: quotas + offline partnership.

Limited number of licenses, mandatory alliances with French casinos, investment threshold in RG-tech.

Pros: manageability, local value. Cons: entry barrier, lobbying risk.

Tax and economic logic

Base - GGR. Tax on gross gambling income instead of turnover: more stable, reduces the incentive to excess margins.

Risk differentiation. Higher rates for vs. board games slots online - given the different volatility and "turnover rate."

Prevention funds. Mandatory contributions to national RG programs and research (data, psychology, UX-hygiene).

Regulatory "red lines" (RG 2. 0)

Strict verification of age/personality. KYC before deposit, checking the source of funds for high rollers.

Default personal limits. Daily/weekly deposit and time limits with "frictional" increases through cooling only.

Self-exclusion and "one-click cooling." Unified register of self-exclusion for all licenses.

Transparent game mechanics. Public RTP bands, RNG certification, spin/autospine speed control, pseudo-free ban.

Low-key advertising. No romanticization of "easy money," no youth codes, frequency caps, neutral tone.

Technical Certification and Safety

Platform and game audits. Clear standards for RNG, volatility, mathematical models.

Antifraud and antibot. Behavioral signatures, device fingerprints, monitoring of payment anomalies.

Data governance. Event logs, data storage and encryption, regular penetration tests, incident response plan.

Payout integration. Independent settlement/safe providers, cash out SLAs, dispute arbitration.

Advertising and communication: minimal risk

Default disclaimers. Visible warnings, links to help, the real "price" of the bonus (vager, timing).

Content code. Without "children's" visuals, influencers - strictly 18 +, labeling of integrations.

Cross-selling with an eye on RG. Cross-product banners are shown only to "green" profiles without signs of risk.

Impact on offline casinos and PMUs

Cannibalization ≠ sentence. With an "offline bundle" and a single wallet, offline receives traffic through online missions, live events, VIP programs.

PMU and running. Strong identity and pool mechanics retain a niche; cross-loyalty programs and "family days" at racetracks are possible.

Road map (sandbox 18-24 months)

1. Stage 0 - analysis and goals. Sewage metrics, illegal share, base threshold of RG incidents.

2. Stage 1 - pilot with a limited list of games.

50-100 certified slots, one roulette with speed limits.

Limited advertising and promo.

3. Stage 2 - KPI assessment.

Sewerage (the proportion of players who left the gray zone).

RG metrics (self-exclusions, complaints, "red" patterns).

Economics (GGR, taxes, prevention fund).

4. Stage 3 - scaling/correction.

Permitted mechanics (jackpots, live roulette), expansion of providers.

Point tightening if the share of "risky" increases.

KPI of success for the regulator

Sewerage ≥ X% of estimated illegal turnover.

RG indicators: a decrease in the share of "high-risk" accounts among active ones.

Advertising moderation: lack of "red" cases and high levels of ad-compliance.

Security incidents: zero personal data leakage, fast MTTR incidents.

What it means for operators

Technical readiness. Certifiable stack, real-time RG engine, anti-fraud, independent reports.

UX responsible play. Limits and pauses are built into the coupon/interface, not hidden in the settings.

Marketing-hygiene. Pure offers, honest bonuses, frequency limitation and retarget.

Partnerships. Alliances with offline casinos, local content and events.

Risks and how to reduce them

Demand overactivation. Solution: Advertising caps, "cold periods," aggregation of RG signals.

Grey offer and affiliates. Solution: "sheet of white" partners, fines for clickbait, dereferencing of illegal immigrants.

Reputational cases. Solution: transparent SLA payments, independent ombudsman, proactive communication.

Legalization of online slots and roulette in France is possible as a managed sewage project - subject to strict RG, technical certification and moderate advertising. The hybrid looks optimal: limited licenses under the supervision of ANJ, binding to an offline ecosystem, a phased pilot and clear KPIs. In such a framework, everyone wins: the state - control and taxes, players - safety and honesty, industry - predictable rules and a long development horizon.