Until 2030, the Greek market will become even more "online-first": personalized coupons, micro-markets in live and quick payments in EUR.
The HGC regulator will strengthen pro-active compliance: eID verification, smart limits, self-exclusion and transparent bonuses with a strict threshold of 21 +.
Payments go to cashless and open-banking, anti-fraud - on the database and AI.
The offline segment is consolidating around Athens, Thessaloniki and resorts, relying on premium service, event format and tourism.
We expect targeted advertising restrictions and increased sports integrity (data rights, match fix monitoring).
The vector of development is competition with the quality of UX and the speed of service with a stable fiscal base and a decrease in the "gray" segment.