Popular brands: Stoiximan/Betano, Novibet, Interwetten

The Greek online gambling market has become one of the most developed in Europe in recent years. After official legalization in 2021, dozens of licensed operators appeared here, but three brands became real leaders - Stoiximan/Betano, Novibet and Interwetten.

These companies define standards of quality, transparency and manufacturability, forming the image of Greece as the modern center of the iGaming industry.

1) Stoiximan/Betano - national champion with an international name

Company: Kaizen Gaming (founded in Athens, 2012).

Licensed to Hellenic Gaming Commission (EEEP), effective 2021.

Activity: sports betting, casino, live games, virtual events.

Brands:

Stoiximan is a local Greek platform focused on the domestic market.
Betano is an international brand operating in more than 10 countries (including Brazil, Portugal, Germany, Bulgaria and Romania).

Features:

A unique omnichannel platform that combines online, mobile and live betting.
The interface and UX are designed specifically for the Greek audience: simplicity, speed, support in the national language.
Real-time betting, instant payouts and the "MyStoiximan" bonus program.
A system of AI-personalization of content and analytics of player behavior has been introduced.

Social role:

Stoiximan actively supports sports clubs (Olympiacos, PAOK, Panathinaikos) and the national teams of Greece.
The company invests in Responsible Gaming and educational initiatives, shaping the image of a socially responsible brand.

2) Novibet is a Greek brand with a European scale

Founding: 2010, headquarters in Athens.

Licence: EEEP, Type A and Type B licence (online betting and casino).

Activities: casino, live games, poker, sports betting and virtual events.

International presence: Great Britain, Ireland, Italy, Mexico, Chile.

Advantages:

Proprietary technology platform - Novibet Engine, providing fast bet processing and stability.
A wide selection of games from Pragmatic Play, NetEnt, Evolution, Amusnet, Playtech.
Novibet Club program - personalized bonuses and cashback.
Developed mobile ecosystem, one of the most convenient applications in the Greek market.
Instant deposit and withdrawal system through Skrill, Viva Wallet, cards and crypto payments.

Reputation:

Novibet is known for its loyal user policy and transparent bonus terms.
In 2024, the brand received the EGR Awards for Best Customer Experience.

3) Interwetten is a European veteran in the Greek market

Founding: Austria, 1990 - one of the pioneers of European online betting.

In Greece: in operation since 2012, official EEEP licence from 2021.

Format: sports betting, casino, live-casino, virtual sports.

Key features:

High odds and a wide selection of events (over 30,000 per month).
Technological stability and lightning-fast rate processing in live mode.
The casino platform includes more than 1,000 games from the world's leading providers.
Support responsible play and strict compliance with EU directives.
A moderate but high level of trust from players, especially among professional bettors.

Reputation:

Interwetten is a brand for advanced users who value speed, reliability and honesty.
The company actively invests in global advertising and sports sponsorships (Formula 1, football leagues in Europe).

4) Competitive ecosystem

Three brands form the core of the Greek iGaming market, competing in different directions:

Indicator	Stoiximan/Betano	Novibet	Interwetten
Basis	2012	2010	1990
EEEP License	+	+	+
Content type	Sports, casino, live	Casino, sports, poker	Sports, casino
Focus	Local + International	The European	Professional players
Application	Best UX on the market	High praise	Strict, functional

This competition contributes to innovation, lower fees, improved UX and the development of Responsible Gaming policy in the country.

5) Impact on economy and culture

Together, these three companies provide up to 60% of Greece's online gambling market.

They create thousands of jobs in IT, analytics, marketing and support.

They support Greek sports, charity projects and Responsible Gaming.

Contribute to the transformation of Greece into an exporter of iGaming technologies: Stoiximan/Betano and Novibet are already supplying solutions to other EU countries.

6) Prospects to 2030

Expansion of Betano and Novibet's international presence.

Increased collaboration with content providers and AI companies.

The emergence of hybrid iGaming products (betting + esports + live shows).

Integration of blockchain payments and NFT loyalty programs.

Continued consolidation - possible mergers and partnerships between brands.

Stoiximan/Betano, Novibet and Interwetten are the three pillars of modern Greek online gambling, each symbolizing a different approach:

Stoiximan/Betano - innovation and local patriotism, Novibet - technological flexibility and international scale, Interwetten - experience, reliability and European tradition.

Their activities have transformed Greece from a peripheral market into one of the leading iGaming jurisdictions in Europe, where legality, convenience and quality go hand in hand with responsibility and innovation.