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Sports betting advertising restrictions - Greece
Betting advertising in Greece is regulated tightly and in detail. The logic is simple: sport is a powerful channel of influence, so the visibility of betting should be limited, controlled and accompanied by Responsible Gaming (RG) tools. Below is a structured map of rules and practices that helps brands, clubs, leagues and media to act correctly.
1) Basic principles
Protection of minors. Any communication should be unaffordable and not targeted at anyone under 18.
Lack of promises of "easy money." The wording about guaranteed winnings, "risk-free" bets, "fast money" is prohibited.
Transparency and moderation. Clear RG disclaimers, restrictions on the frequency/volume of impressions, no intrusive mechanics.
Separation of content and advertising. Editorial sports content should not mask commercial calls to play.
2) Where and how to advertise
Allowed channels when conditions are met:- TV/radio and streaming - with time/format restrictions and mandatory RG markers.
- OOH (outdoor advertising) - outside the zones of schools/children's institutions, without visuals with youth aesthetics.
- Digital channels - sites, applications, social networks and paid platforms with age filters and clear targeting of 18 +.
- Sports grounds - within the framework of league regulations and with the exception of youth competitions.
- Any targeting or creativity that can be "liked primarily by minors."
- Use of characters/memes/visuals associated with teen culture.
- Native inserts without explicit label "advertising/affiliate material."
3) Sports facilities and attributes of clubs
Stadium and arena. Static shields and LED boards with neutral messages are allowed (without calls "put now," without coefficients in live), if this is not a youth match and the site is not a family zone.
Players' uniforms. Jersey sponsorship is possible under league rules; operator logos on the uniform of youth teams, as well as in children's events, are prohibited.
Merch and souvenirs. The bookmaker brand should not appear on products aimed at children/teenagers.
4) Air, streaming and "around the match"
Timings. Videos and integrations - outside the "children's windows"; next to the broadcasts are strict frequency limits.
Live overlays. Stat graphics are acceptable, but without intrusive CTAs. The mention of coefficients is only informative and without pressure.
Post-match studios. Sponsorship screensavers and neutral mentions are permissible, without discussions of "how to earn a bet."
5) Digital environment: sites, applications, social networks
Age gateways. Hard 18 + gating, registration verification, restrictions on look-alike classroom models.
Targeting. Elimination of interests related to adolescent topics; a ban on retarget in children's apps/sections.
Influencers. No teenage thought leaders; public persons over 25 years old without a youth agenda and with a verifiable audience of 18 +.
Wording. "Play responsibly," "set a limit," "find out the rules" - required blocks. You cannot promise "fast wagering," "always in the black," etc.
6) Content of advertising messages: what is prohibited
Calls for "debt closure," a game "to solve financial problems."
A bundle of bets with relationship success, status, sexual attractiveness.
Pressure "do not lose the chance," FOMO-rhetoric, timers "burn in 30 minutes" without a real legal basis.
Images of minors, school motives, attributes of children's circles/sections.
7) Bonuses and promotions
Transparency. Wagering conditions, limits, terms - in large print and plain language.
Ban on "aggressive packaging." You can't say "free money"; correctly - "bonus subject to conditions."
No pressure. No "required" deposits in return for participation in club/league non-playing activities.
8) Participation of athletes and coaches
Current athletes and coaches should not directly call for betting or make personal betting recommendations.
Legends and ambassadors - permissible with 25 + and "adult" audience, neutral key, emphasis on RG.
Matches involving minors. Any advertising integration of bets is outside the format of children's/youth competitions.
9) eSports and esports
Increased requirements for age verification of the audience of events and online broadcasts.
Ban on promos with "gaming" heroes aimed at teenagers; neat style without youth slang.
RG blocks and chat moderation, disabling "fitting" mechanics.
10) RG requirements for any advertising
Visible disclaimers ("18 +," "Play responsibly") and help contacts.
Indication of the presence of limits, "pause," self-exclusion.
Restrained design without "adrenaline" flashes and aggressive sound effects.
11) Control and responsibility
Documentation. Store creatives, media plans, target settings and campaign reports.
Inspection of contractors. Agencies/influencers sign compliance commitments; media outlets - whitelists.
Reaction to incidents. Quick removal of creativity, notification of partners, corrective measures, internal analysis.
12) Typical errors and how to avoid them
Error: The "odds pop up" on top of the explicit CTA broadcast.
Solution: only informative inserts, without calls and frequency "blinking."
Mistake: influencer with a young audience and game slang.
Solution: Subscriber audit, 25 + choice with an "adult" theme.
Error: "no conditions" bonus in large print, conditions in the basement.
Solution: equal visibility of conditions; simple language, examples of calculation.
Mistake: bookmaker's brand on the club's children's merch.
Solution: clear separation of adults and children's lines.
13) Checklist for operators
1. Verify age filters at all sites.
2. Check the layouts for the absence of "youthful" codes and FOMO language.
3. Add RG modules: limits, pause, self-exclusion - in one click.
4. Document the media plan and audience audit of influencers.
5. Set up complaint monitoring and quick "kill-switch" creativity.
14) Checklist for clubs and leagues
1. Prohibit operator logos on children's and youth uniforms and in "family" zones.
2. Align LED/jersey/perimeter formats with league regulations.
3. Set an internal standard for RG visibility at the stadium and in the club's social networks.
4. Refuse "game" shares, obliging to deposit in exchange for club activities.
15) Checklist for media and production
1. Label sponsored inserts as ads.
2. Exclude "fitting" formulas in the speech of the presenters ("have time to put").
3. Check the timings of the videos outside the children's windows.
4. Keep RG disclaimers readable and voiced.
16) Communication formulas: how to
Correct: "18 +. Play responsibly. Set a limit in your profile. Detailed rules on the site"
Incorrect: "Easy way to make money," "have time to pick up free money," "no risk."
17) Trends 2025-2030
More restrictions on aggressive formats, increased control over influencers and creativity in social networks.
Growth of "quiet" sponsorship: educational projects, sports infrastructure, RG communications instead of "scream."
Technological compliance: automatic audit bots for creatives, verification of the age structure of the audience before launching the campaign.
Conclusion: Greek rules for betting advertising in sports require an adult, restrained and transparent approach. Successful campaigns are based on respect for the audience, the visibility of RG instruments and strict adherence to prohibitions: without pressure, without teenage aesthetics, without "easy money." This style not only reduces regulatory risks, but also strengthens confidence in the brand, club and the sport itself.