By 2030, the Hungarian market will be increasingly "online-first": mobile live-betting, micro-markets and personalized offers based on data and AI.
The regulatory focus will shift to proactive player protection - uniform self-exclusion registers, smart limits, transparent bonuses and UX audits for responsible play.
The payment part will go into instant-rails and open-banking transfers, the ground segment will accelerate the transition to cashless.
We expect targeted advertising restrictions (time, targeting 18 +), more monitoring of sports integrity and rights to sports data.
The portfolio of events will expand esports and local leagues, and tax policy will strive for predictability (GGR approach) with a focus on compliance instead of entry barriers.
Bottom line: competition for service quality and trust, faster payments, higher protection standards and a more mature ecosystem.