Crypto Casino
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Restrictions: hard advertising, licenses only for EU companies
Introduction: Market "by the rules"
The Hungarian online gambling market is open, but not free. After the reform of distance rates in 2022-2023. only companies from the EU/EEA received access to the license, and with a high threshold of experience, capital and compliance. Marketing in this area is regulated especially strictly: from the content and format of advertising to distribution channels and roles of affiliates.
1) Who can obtain licenses: admission only for EU/EEA
Company jurisdiction. The applicant is a legal entity from the EU/EEA with a proven long-term experience in licensed online gambling.
Local presence. Required branch/representative office in Hungary, sufficient authorized capital and financial security.
Reputation and history. Not working "for Hungarian clients" without a local license in the recent past; transparent ownership structure and risk management.
Compliance base. Complete KYC/AML procedures, Responsible Gaming plan (limits, timeout, self-exclusion), reliable payment processes and reporting.
Verticals.
Remote sports betting - licensed for private operators from the EU/EEA.
Online casinos - available only to land-based casino concession holders in Hungary (there is no separate "clean" online license).
2) Advertising: general principles of hard mode
Age barrier 18 +. Any targeting of minors is prohibited; age warnings are mandatory.
Responsible play. Advertising includes visible RG messages about risks and self-control tools (limits, pauses, self-exclusion).
Ban on misleading promises. You cannot guarantee a win, exaggerate the likelihood of success, or hide essential conditions.
Validity of bonuses. The conditions of the promo are clear and visual (wagering, market/game restrictions, terms); "small print" and dark patterns are unacceptable.
Tonality and imagery. Messages linking the game to financial well-being, social success or solving personal problems are prohibited; increased attention to visuals capable of attracting children/adolescents.
Channels and time. Offline and online restrictions, cautious approach to broadcasting sports events; the need for geo and age targeting in digital.
Transparency of sponsorship. Partnerships with sports/media are allowed subject to labeling, RG disclaimers and branding visibility rules; merch "for children" is prohibited.
Affiliates under the same bar. Affiliate sites, telegram channels and publics are required to follow the same advertising standards as the operator: both the affiliate and the brand are responsible for their violations.
3) What is considered a violation (typical cases)
Banners/landings with the promise of income, "risk-free" rates hidden by cashout restrictions.
Creatives featuring faces/heroes popular with teens; placement next to children's content.
Promo without explicit conditions: "freeshans to everyone" without specifying the minimum deposit, turnover requirements and terms.
Aggressive retargeting and push communications at signs of risky player behavior (contrary to RG principles).
Using affiliates for "gray" advertising: reviews with disguised special conditions, clickbait without disclosing risks.
4) Practice for Marketing and Media: How to Act Safely
Creatives and texts
Always add an 18 + age sign and an RG message.
Avoid the words "guaranteed," "you will definitely win," "no risk."
Label ads as ads; conditions - briefly and clearly on the initial screen.
Digital-placement
Strict age-gate, geo-targeting in Hungary, exclusion of children's interests/audiences.
White lists of sites, post-buy audit (brand safety), logging of impressions.
Promos and bonuses
Maintain a readable term sheet: deposit thresholds, turnover, odds/games, deadlines.
Do not encourage deposits from users with active limits/timeouts.
Affiliates
With the contract, fix the standards: layouts, wording, placement locations, reporting.
Regular checks: screenshots, page parsing, control of referral ads.
5) Sanctions and supervisory practices
Content measures: requirements to remove/correct advertising, public warnings.
Financial measures: fines, restriction of promotional activities, an increase in the frequency of inspections.
Severe cases: in case of systematic violations - suspension of permits/licenses.
Extraterritoriality. Control also applies to foreign resources if advertising and service are available to the audience in Hungary.
6) Checklists
Operator before campaign
1. Check the compliance of the legal entity with the requirements of the EU/EEA and local presence.
2. Make sure that there are 18 + and RG disclaimer in creatives.
3. Confirm the correctness of the bonus conditions (visibility, brevity, absence of hidden barriers).
4. Set up age/geo-targeting, exclude children and sensitive audiences.
5. Conduct a legal-review of layouts and media plans; fix the logs of impressions.
Affiliate/Publisher
1. Have a gambling advertising policy with RG requirements.
2. Do not use clickbait "no risk "/" easy money. "
3. Post only approved layouts and texts; store confirmations.
RG/Compliance Team
1. Include "stop factors" (suspicious wording, playgrounds) in marketing processes.
2. Check that ads do not come to users with self-exclusion/timeout.
3. Monitor complaints and respond on time.
7) Q&A (short)
Can I advertise a "no gamble" bonus?
It is possible if he really does not play and this is clearly indicated. Any ambiguity is a risk of violation.
Is sponsorship of sports clubs acceptable?
Yes, when labeling, RG messages and observing age restrictions for attributes and channels.
And if the operator is from a non-EU country?
There is no access to the license: a company from the EU/EEA with a local presence and compliance with other criteria is required.
Hungary maintains a competitive but disciplined online marketplace. Access to the license is only for companies from the EU/EEA with proven maturity, and advertising is subject to strict rules: honesty, transparency of conditions, age and RG requirements, responsibility of affiliates. Brands that build communication neatly and put player safety at the center minimize regulatory risks and win audience trust.