Major bookmakers: TippmixPro

Hungary's online sports betting market has undergone an important reform: since January 2023, the country has opened access to private operators from the EEA, subject to a local license. This changed the long-term model dominated by the state-owned company Szerencsejáték Zrt, but in practice the transition turned out to be gradual and tightly regulated. Below is an analysis of the three key brands that Hungarian players most often ask about: TippmixPro, Bet365 and Unibet.

1) TippmixPro (Szerencsejáték Zrt) - national standard

Who is that. TippmixPro is the online bookmaker of the national lottery company Szerencsejáték Zrt (100% public ownership). It is the largest gambling group in the country: lotteries, instant draws, terrestrial network and online betting. Online, the brand works as a "default" legal choice for most players.

Platform and product. In 2023, TippmixPro underwent a major technical update (white-label/platform services OddsMatrix from EveryMatrix), expanding the line and improving UX. For the market, this was a noticeable step towards comparability with international sites while maintaining strict standards for responsible play.

Why is important.

Guaranteed local license and integration with national RG regulations.

Strong offline support through a network of points of sale and media brand awareness.

Regular promotions/bonus mechanics in the local legal circuit.

2) Bet365 is a global leader, but with a cautious presence

Global brand. Bet365 traditionally enters the core of Europe's "top bookmakers." However, the Hungarian segment for international operators is sensitive: the new regime requires a local license, local investments (including branch and capital), compliance and time to approve the regulator.

Actual status. After the reform of 2023, a number of sources reported on the curtailment of Bet365's activities in Hungary before receiving/with a local license. At the turn of 2023-2024. there were publications about the exit/suspension of the service, and the operator did not have a domain. "Hu" -vitrine. Conclusion: the brand is widely known to the Hungarian audience, but its official local work depends on the licensing status, and access through the international domain may be limited to blocking.

What it means to the player. Check availability of Hungarian license and local display case (official announcements/register). Otherwise, risks: blocking, restriction of payments, lack of local mechanisms for protecting the player and proceedings.

3) Unibet - recognition against regulatory barriers

Brand. Unibet (Kindred group) is historically popular in Central Europe and is known for its wide line and convenient mobile ecosystem.

Actual status. In 2023, users recorded access locks from Hungary; in 2024, questions about further presence were discussed on community forums, but there was no public ".hu" vitrine or official announcement of a local license. As with Bet365, the key to a legitimate job is a Hungarian license and compliance with the new requirements.

What's important to know about regulation and licenses

The 2023 reform opened the sports betting market to private EEA operators, but with high levels of experience, capital and presence in the country. This explains why the transition is not instant and why some international brands are treading carefully.

Regulatory control. In the first months after the reform, the registry actually included only the state operator, and blocking/payment restrictions were used against unlicensed sites. Further expansion is the subject of phased admission.

Comparison of three brands (as of 2025)

TippmixPro: local license, deep integration with Hungarian law and Responsible Gaming, updated platform, widest recognition.

Bet365: global UX/line benchmark; in Hungary, a cautious/limited regime due to regulations; focus on the official local status.

Unibet: strong international product; in Hungary - the absence of public. "Hu" -vitrine and blocking signals; key - local license.

Responsible play and practical recommendations

1. Check the local status of the operator (Hungarian license, local domain/rules).

2. Use deposit/time limits, take breaks, avoid impulse betting - this is part of the Hungarian public discourse about sports and betting.

3. Remember that access to unlicensed sites can be limited at the provider/payment level, and disputes are more difficult.

Bottom line. For a mass player in Hungary, TippmixPro remains the basic legal choice with a modern platform and full regulatory support. Bet365 and Unibet are powerful international brands, but their Hungarian presence depends on licensing and following strict local rules. Follow the official registry updates: the market is open, but the "entrance ticket" is high, and the status of operators is the subject of regulatory dynamics.