In 2025-2030, Italy will enter the "quality growth" phase: new online concessions and increased ADM standards will strengthen the entry filter, accelerating the consolidation of operators and partners.
The market will shift to the omnichannel (single wallets, loyalty and limits between retail and. it), mobile and live products (game shows, Instant/Crash), while the promo will remain restrained due to advertising restrictions.
The role of AI compliance (behavioral triggers, personal limits), open-banking/instant payments and real-time analytics will grow technologically.
For the state, the priority is sewerage to the licensed segment and a predictable tax base; for the industry - UX, transparent conditions and responsible play as the key to competitive advantage.
Point revisions of the fisk and advertising rules are possible, but the vector will remain: "less aggression - more stability and trust."
Where is the Italian policy on gambling advertising heading: new bans, algorithmic control, sanctions for media and influencers, strengthening the RG agenda and a practical compliance checklist for 12 months.
Learn more →Structural analysis of the take-off of online gambling and mobile gaming in Italy: demand drivers, mobile monetization, payments, UX, compliance, Responsible Gaming, audiences and forecast until 2028-2030.
Learn more →Possible tax incentive models for Italy: targeted reduction in GGR rates, investment loans, green and R&D benefits, regional preferences and budget neutrality mechanisms - with risks, KPIs and a roadmap.
Learn more →A practical model for the development of cryptocasino in Italy under the supervision of ADM: licensing, MiCA/AML, custom and on/off-ramp, responsible play, proof-of-reserves, technical architecture, risks and pilot KPI.
Learn more →Strategic forecast for Italy until 2030: why the country will hold the position of the leader in Europe in terms of regulatory maturity, product quality, Responsible Gaming and technological infrastructure. Scenarios, growth drivers, risks, KPIs and roadmap.
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