The Italian gambling industry is one of the largest legal markets in the EU: its tax base is built on GGR, licensing fees and related fees, and ADM supervises.
Online segment. it steadily increases its share in the total revenues of the industry due to mobile traffic, live products and integration with sports betting, while offline casinos and a wide network of ground devices/points remain a significant source of revenue and employment.
The economic footprint includes direct jobs from operators and providers (IT, risk management, support) and indirect jobs in marketing, payment infrastructure and events (poker series, sports partnerships).
Strict compliance rules and advertising restrictions restrain aggressive growth, but increase the level of sewage in the legal segment and the predictability of tax revenues.
Trends in recent years are the growth of the mobile share, the strengthening of live verticals, more conservative bonus models and an emphasis on stable, "white" revenue.