Regulator: ADM

ADM (Agenzia delle Dogane e dei Monopoli) is Italy's central public authority overseeing the regulated gambling and betting sector. Its area of responsibility is the issuance of concessions and permits, control over compliance with the rules, consumer protection, collection of fiscal revenues and coordination with other departments (Ministry of Economy/Finance, financial guard, advertising and privacy regulators). For the player, ADM is a guarantee of the "white" status of the site; for business - a single point of rules and reporting.

1) ADM Mandate: What exactly governs

Online sector: fixed odds betting, poker and card formats, casino games (including live) - subject to valid concession/permission and content certification.

Offline sector: casino houses, betting points, vending machines and video lottery terminals (in conjunction with TULPS standards), lotteries and sweepstakes.

Fiscal contour: accounting for gross gaming income (GGR), rates/taxes, control of settlements with the state.

Supervision and compliance: inspections, prescriptions, administrative fines, suspension/revocation of concessions, countering illegal activities.

Consumer Protection (RG): age 18 +, online limit/self-exclusion tools, transparency of conditions, routing to help.

2) Concessions and licenses: "entrance ticket" to the market

The Italian model is based on a concession system:

1. Tender or other forms of selection of operators meeting financial, technical and compliance criteria.

2. Permission for specific products (verticals), technical integration with reporting and monitoring standards.

3. Certification of games and RNG/live studios from accredited laboratories, responsible play protocols and KYC/AML.

Important: without a concession and permits, accepting bets/accessing gambling for players from Italy is illegal - both offline and "remotely."

3) Technical control and reporting

Online monitoring: logging of sessions and transactions, reporting on GGR/bonuses, storage of logs and security events.

Content certification: checking random number generators, return (RTP), transparency of rules, correctness of interfaces and calculations.

Incidents: registration and disclosure of security incidents, mechanisms for quick notification of the regulator and players in case of critical events.

4) Advertising and communications: principles of "restrained tone"

ADM operates in conjunction with specialized advertising and privacy authorities. Basic expectations from operators:

Honest bonus conditions on the first screen (vager, game contribution, limits, deadlines).
Prohibition of romanticization of "easy money," inadmissibility of targeting minors, caution with influencers.
The presence of Responsible Gaming blocks in creations and landing pages.

5) Responsible Gaming (RG) and protecting the vulnerable

Age-gating 18+. Age and identity verification (KYC) prior to accessing the money game.

Limits/pauses/self-exclusion are mandatory tools in legal online products.

Informing: visible rules, chances/risks, help contacts, correct timing of winnings.

6) Fighting illegal sites

Blocking access and settlement channels within the competence of the state.

Sanctions: from large fines and seizure of equipment to suspension/revocation of concession from violators.

Interagency interaction with law enforcement and tax authorities, including through AML/CTF.

7) What is important for the player to know

Check legality: the operator's website must contain the specified Italian concession/permit number.

Look for the RG block: limits, self-exclusion, responsible play policies and transparent bonus terms - signs of "white" status.

Choose only licensed operators: this guarantees clear payments, data protection and access to complaint procedures.

8) What is important for the operator to know

Prepare the evidence base: financial stability, IT security, certified content, KYC/AML procedures, RG policies and staff training.

Build reports: regular uploads for GGR/bonuses, incident log, audit trails.

Follow the creative: pre-flight checklist for marketing, affiliate control and correct contracts with influencers.

9) Vectors 2025-2030

Digital reporting "by design": deeper and faster data exchange, standardization of report formats.

RG/AML boost: Personalized risk cues, stricter verification of disputed cases.

Cyber resilience: 2FA/SCA, behavioral biometrics, bug bounties and regular pen tests as normal.

Transparency of payments: acceleration T + 0/T + 1, increased requirements for clarity of the status of withdrawal requests.

10) Short checklists

To the player

Check the ADM concession/permit number on the operator's website.
Find and enable limits/reality check/self-exclusion if necessary.
Read bonus terms before clicking; avoid platforms without visible RG tools.

To the operator

Up-to-date concession; mapping by product/channel.
RNG/live certification, KYC/AML protocols, incident log.
Bonus card (vager/deposit/limits/term) at CTA; control of affiliates.

Bottom line: ADM is the "core" of the Italian gambling system: it sets the rules for entering the market, controls the honesty and safety of the product, ensures the collection of fiscal revenues and protects players. For a legal operator, this is a partner in building a mature, sustainable ecosystem; for the player - a landmark by which it is easy to distinguish a reliable platform from gray.