Sports and betting
Fan interest is focused on football (including clubs playing in Swiss leagues), winter sports, cycling and tennis.
Only licensed sites with mandatory 18 + identification, KYC/AML procedures and Sperre mechanism (self-exclusion, applies to all licensed facilities) can accept bets.
The greatest demand is for 1X2 markets, totals, handicaps and neat live with cashout; ads are limited in tone and reach.
The market is compact and depends on the tourist flow from neighboring countries, relying on transparency, safety and responsible play.