Sports and betting

Football is the main driver of betting: matches of the National Division, cup derbies and games of European tournaments with the participation of clubs in the country are steadily gathering attention.

The picture is complemented by the top league of Europe (England, Spain, Italy, Germany), which account for a significant part of express and live bets.

Niche areas include tennis, boxing/kickboxing, wrestling and basketball; interest in e-sports is growing, but remains secondary.

Player profile - "mobile-first": live markets (totals, odds, corners, cards), cashout and fast markets in intervals of 5-15 minutes.

Offline betting stations for pre-match analytics and weekend express trains are in demand.

Popular payment methods - bank cards and Internet banking; Currency - MDL

The age threshold is 18 +, KYC and deposit/time limits are universally applied as part of the responsible game.

Advertising activities of operators are shifting to sponsorship of local clubs/leagues and digital campaigns with a focus on live betting and promotional express trains.