Sports and betting

Monaco - the world stage of elite sports: Formula 1 Grand Prix, tennis Masters in Monte Carlo, AS Monaco football club and regattas.

Fan interest is high, but the betting industry is not a key vertical: the Principality relies on premium offline casinos and tourism, betting advertising is restrained, age and KYC requirements are strict.

Popular markets for players are 1X2, totals and live for football, tennis and motorsport; focus - on responsible consumption and the image of the location as a cultural and sports center, where bets are more an addition to the spectacles, and not an independent industry.