Growth will be provided by mobile products, live casinos and sports/media integration, while advertising will remain restrained, and competition will shift towards UX quality, localization and speed of non-cash payments (online banking, instant transfers).
Further market consolidation and cost optimization are expected due to high compliance requirements and fiscal burden; brands with strong security, transparent conditions and a stable data ecosystem will win.
What happened to the Netherlands online games market after the start of legalization in 2021: how the player base was formed, how GGR grew, what changed advertising restrictions and RG requirements, why the pace was adjusted in 2025 and what conclusions to draw for operators and players.
Learn more →Chronology and essence of restrictions on gambling advertising in the Netherlands: ban on non-targeted advertising from July 1, 2023, ban on "role models" (2022) and new rules for "neutral" limits and contact with the operator from October 1, 2024. Practical conclusions for marketing and compliance.
Learn more →What awaits cryptocasino in the Netherlands: the current prohibitions and practices of KSA, like the EU regulations of MiCA and the Dutch Wwft, change the rules for CASP (cryptoservices), why the KSA license remains mandatory and under what conditions "white" cryptodeposites will appear.
Learn more →How smartphones redefined gambling in the Netherlands: mobile-first interfaces, instant payments (iDEAL), live games and on-the-go betting, PWA/apps, biometrics, geolocation, RG tools (limits/timeouts/CRUKS) and privacy requirements (GDPR). Practical conclusions for operators and players.
Learn more →Where the Dutch gambling market is heading by 2030: the "tight framework" effect of KSA and CRUKS, refined compliance, moderate growth of online verticals, the role of lotteries and offline, iDEAL and cashless, UX "responsible default game," fight against illegal immigrants and scenarios for operators.
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