Sports and betting
In Norway, football (Eliteserien, national team, European cups), hockey and especially winter sports: cross-country skiing, biathlon, ski jumping and Holmenkollen tournaments form interest in betting.
Handball, athletics and e-sports are growing additionally; part of the audience has a stable interest in chess (major matches).
Bets are allowed through state operators: sports betting - at Norsk Tipping (18 +, BankID, limits and self-exclusion), horse racing - at Norsk Rikstoto.
Popular markets - 1X2, totals, odds and basic live; exotic props and aggressive bonuses are limited.
Advertising is minimal, offshore sites are blocked, and the emphasis on responsible play makes the market predictable and socially oriented.