The future of the industry

From January 2025

Serbia moved to the "compliance-first" model: the updated Law on Games for Happiness and by-laws strengthened the requirements for online operators - mandatory access to data by the Administration (mirror server in Serbia), extended video storage periods, formalized remote verification procedures and new AML guidelines.

This will push consolidation and investment in anti-fraud/identification, and the share of online will continue to grow.

At the same time, the state limits advertising exposure and promotes responsible play tools (self-exclusion, deposit limits), which will lead to a more "targeted" marketing model.

On the horizon until 2030, a stable offline frame is expected with the previous limit on the number of casinos and the priority of locally licensed brands, while the growth driver will be regulated iGaming with in-depth reporting and transaction monitoring.