Until 2030, the Slovak market will grow due to the online channel: mobile live-betting, micro-markets and personalized coupons based on data and AI.
Tighter responsible play (limits, self-exclusion, behavioral triggers, age 18 +) and targeted ad restrictions are expected, especially for youth and prime time.
Payments will go to instant-rails and open-banking, player verification will increase (KYC/AML, eID).
Betting retail outlets are transforming into hybrid spaces with cashless solutions and self-service terminals.
The portfolio of events will expand due to e-sports and local leagues, while focusing on sports integrity (data law, monitoring of match fixing).
The tax burden is gradually shifting to the GGR model, increasing predictability for operators.
For players, this means a more convenient and secure UX, for the state - stable income and risk control, and for the industry - competition as a service, and not in aggressive marketing.