The future of the industry

In the coming years, the Spanish industry will grow due to the online segment and omnichannel: single wallets, cross-bonds and the integration of offline casino loyalty programs with applications.

The regulatory vector is "responsible growth": KYC/AML strengthening, self-exclusion, player risk profiles and limiting high-risk products with the parallel development of sports betting (live, micro-markets) and live casinos.

Advertising rules are likely to remain strict, but will be calibrated for licensed operators (targeted promos, transparent bonuses, age filters).

Technologically, the market will go into data-driven compliance and AI monitoring (identifying a problem game, match fix), and the payment infrastructure will go to instant payments and softer onboarding within the EU standards.

The main challenges: competition with offshore companies, the cost of regulation and retention of players while maintaining a high level of protection.