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Online casinos in Sweden
Sweden is one of Europe's most developed and regulated gambling countries.
Since 2019, the market has been fully open to private operators, while the state retains strict control over licensing, taxes and responsible gambling.
Due to its transparent regulatory system, manufacturability and high level of trust, Sweden has become the benchmark for the European iGaming market.
Legislative framework
The modern structure of gambling in Sweden is formed by the law "SpelLagen (2018:1138)" - the Law on Gambling, which entered into force on January 1, 2019.
The reform changed the market radically:- the state monopoly was abolished;
- introduced a licensing system for private operators;
- strict standards are set for transparency, player protection and responsible gambling.
- issue and renewal of licenses;
- financial reporting and audit of operators;
- combating illegal sites and money laundering (AML);
- advertising and Responsible Gaming.
Licensing
All operators wishing to provide gambling in Sweden are required to obtain a Spelinspektionen licence.
License types:1. Online Commercial Gambling - for online casinos, poker and RNG games.
2. Betting License - for sports betting.
3. State Lottery & Land-based Casino - for Svenska Spel (state monopoly).
Main requirements:- registration of a legal entity in the EU/EEA;
- confirmation of financial stability;
- Software certification (GLI, eCOGRA, iTech Labs)
- the presence of Responsible Gaming mechanisms;
- connection to the Spelpaus system. se (national register of self-excluded players).
License price: from SEK 400,000 (≈ €35,000).
Validity: 5 years.
Major licensed operators:- LeoVegas, Betsson, Unibet, Mr Green, ComeOn, Kindred Group, Videoslots, Svenska Spel, Casumo, Bet365, Paf.
Taxation
Sweden has a moderate tax policy to keep operators in the legal field.
Players are exempt from winnings taxes if they play with licensed operators registered in Sweden or another EEA country.
According to Spelinspektionen (2024), the Swedish gambling market is about SEK 27 billion (€2.3 billion), of which more than 60% is in the online segment.
Online gambling
Online casinos in Sweden are legal but operate under strict rules.
Operators must:- set deposit and loss limits;
- Use automatic game time alerts
- Provide transparent RTP values
- integrate with Spelpaus. se - a system where the player can voluntarily block himself from all licensed casinos.
- LeoVegas, Betsson, Unibet, MrGreen, Videoslots, Casumo, ComeOn, NoAccountCasino, NinjaCasino.
- video slots from Play 'n GO, NetEnt, Yggdrasil, Evolution, Pragmatic Play;
- live-casino (roulette, blackjack, poker);
- instant gaming and bingo;
- sports and esports betting.
- Sweden became the first Scandinavian country to legalize Pay 'n Play casinos, where registration takes place instantly through BankID.
Land-based casinos
The ground sector is regulated separately.
State-owned Casino Cosmopol AB (a subsidiary of Svenska Spel) operates four legal casinos in:- Stockholm
- Gothenburg
- Malmö
- Sandsvall
However, due to a decrease in the flow of visitors and the growth of online gambling, Casino Cosmopol is gradually reducing the number of branches.
Payment methods
The Swedish payment system is one of the most modern in Europe.
Licensed casinos support:- Swish - instant transfers via BankID;
- Trustly and Zimpler - Pay 'n Play services;
- Visa, MasterCard;
- Skrill, Neteller, ecoPayz;
- Apple Pay, Google Pay.
The use of cryptocurrencies is prohibited for licensed operators, as they do not undergo AML audits.
Responsible play
Sweden is Europe's leader in Responsible Gaming.
All licensed casinos are required to integrate Spelpaus. se is a single portal of self-exclusion.
Main measures:- self-exclusion for a period of 1 month to indefinitely;
- limits on deposits and playing time;
- mandatory reminders and activity reports;
- helpline at Spelinspektionen and the Stödlinjen project. se;
- a ban on bonuses exceeding 100 kronor (€9) for new players.
These measures are aimed at combating addiction and the formation of safe gaming behavior.
Economic importance
Gambling is an important part of Sweden's economy.
According to the Ministry of Finance (2024):- total industry revenue - SEK 27 billion (€2.3 billion);
- tax revenues - about €400 million per year;
- more than 4,000 jobs in the online sector;
- major brands such as Betsson, Kindred, LeoVegas are global exporters of iGaming technologies.
Challenges and challenges
growth of unlicensed operators (about 6-8% of the market);
regulation of advertising and sponsorship in sports;- the need to update rules for crypto and NFT gambling;
adapting legislation to new technologies (VR, AI).
In 2025, Spelinspektionen plans to launch a new gambling advertising control system and strengthen monitoring of payments through BankID.
Development prospects
Sweden continues the course of digitalization and responsibility.
Main directions of development for 2025-2026:- the introduction of artificial intelligence in Responsible Gaming;
- crypto-gambling licensing overseen by Spelinspektionen;
- development of esport-betting and instant games;
- strengthening cooperation with Finland and Estonia in the fight against offshore casinos.
Due to strict but balanced regulation, Sweden remains one of the most reliable, safe and innovative gambling jurisdictions in Europe, where online casinos develop in harmony with the interests of the state and players.
