The future of the industry

Sweden will continue to develop the "smart control" model: expanding Spelpaus tools (flexible periods, deeper offline integration), behavioral analytics and personal limits, as well as point checks of game availability (affordability).

Supervision will strengthen the requirements for advertising and affiliates, and for providers - compliance with B2B licenses, match-fix tracking and risk mechanics (autospin, loot boxes, feature buy).

Payments will shift towards instant open-banking solutions with strict verification of sources of funds and anti-fraud.

The main challenge is to keep high sewers in the licensed segment without overloading the market with restrictions.

As a result, online will remain dominant (mobile UX, live betting, responsible design), offline will retain a niche role, and the Swedish approach will continue to focus on player protection and industry sustainability.