Laws and regulation

Since 2019, Sweden has switched to a licensed model (Spellagen), where Spelinspektionen oversees.

Online casino and betting licenses are required to operate the market, and more recently, for B2B content providers/platforms.

There are strict rules for responsible play: a single Spelpaus self-exclusion register (mandatory for all operators), identity and payment verification, limits and behavioral triggers.

Advertising is allowed in "moderate form" with restrictions on tone and targeting; bonuses - strictly limited (usually only for new customers).

Offshore sites are dogged by blockages and fines.

The state retains control over the state lottery and part of the offline segment, and for the online market, the key priority is high sewerage and protection of players.