Sports and betting

Sweden is the classic "sports house" of Northern Europe: in the foreground are football (Allsvenskan, national team, European cups) and hockey (SHL, World Cup), followed by handball, biathlon and cross-country skiing, as well as popular floorball (innebandy) and e-sports.

Only licensed operators under Spelinspektionen's supervision accept bids; players are identified through BankID and can connect self-exclusion in Spelpaus.

The most in demand markets are 1X2, handicaps, totals and live bets with cashout; advertising and bonuses are limited in tone and volume.

As a result, the market combines high fan engagement with strict standards of responsibility and transparency.