Switzerland - national lotteries: Swisslos and Loterie Romande

The Swiss lottery system is a model of transparency and community mission. The country has a dual model, with Swisslos serving German and Italian-speaking cantons and Loterie Romande serving French-speaking ones. Both organizations work according to a non-profit logic (public benefit is higher than profit), directing a significant part of gross revenue to culture, sports, social initiatives and youth projects. At the same time, strict standards of responsible play and data protection are observed.

1) Areas of responsibility and organizational model

Swisslos: German and Italian-speaking cantons (including Ticino); a network of kiosks, retail and digital channels.

Loterie Romande: francophone cantons of Romandia; own network of points of sale and online platforms.

Mandate for public benefit: a significant share of income is returned to the regions through funds and cantonal distribution authorities.

Commercial discipline: uniform standards of transparency of rules, internal risk control, external audits and certifications.

2) Product line

Draw lotteries

Swiss Lotto: A national numerical lottery with multiple weekly draws, additional options and progressive jackpots.

EuroMillions: Europe-wide lottery available to Swiss players via Swisslos/Loterie Romande; two draws a week.

Instant and instant games

Scratch cards and digital instant formats with a transparent probability table and rate limits; convenient for short sessions.

Sports products

Legal sports betting in the pre-match/express format with strict limits and engagement control (the names of local brands may differ by region, but the principle is the same: a moderate, regulated product within the RG).

3) Sales channels and digital environment

Retail: kiosks, supermarkets, points of sale with age verification.

Online accounts: registration with verification of identity/address (KYC), personal limits of deposits/expenses, history of bets and winnings.

Payments: cards, PostFinance, Twint, bank transfers; payments - strictly for verified details.

Multilingualism: DE/FR/IT (and EN in reference materials) for rule descriptions, FAQ responses, and support.

4) Responsible play (RG) and safety

Age tolerance 18 + and blocking minors.

Limits and self-limitations: deposits, expenses, time; quick timeouts and self-exclusion.

Transparency of rules: clear publication of chances, jackpot mechanics and conditions for participation.

KYC/AML and data protection: identity verification, transaction monitoring, encryption, event logging, and access control.

Risk communication: reminders of the time, budget and nature of the random outcome; lack of "dark patterns" in UX.

5) Revenue sharing and community mission

Culture and sports: financing of festivals, museums, youth sports, infrastructure for mass classes.

Social projects: support for initiatives in education, inclusion, health care and care for the elderly.

Cantonal allocation: Funds are returned to the regions where they were generated, reinforcing local development and trust in the system.

6) Participation practice for players

1. Product selection: Swiss Lotto - national format; EuroMillions - a chance for large pan-European jackpots; instant - quick result.

2. Planning: Set your spending limit and frequency in advance, use reminders and pause.

3. Ticket verification: keep checks/electronic confirmations; get acquainted with deadlines and rules for winning.

4. Online security: activate 2FA, do not share account data, use only official sales channels.

7) Practice for operators and points of sale

Uniform RG standards offline and online, training personnel in "soft" risk communication.

Information transparency: visible chances, circulation schedules, rules for payments and taxation of prizes (if applicable).

Accessibility: multilingual materials, adaptive sites/applications, dosed promotional activity without pressure on vulnerable groups.

Technical control: regular audits, test purchases, monitoring of incidents and player reviews.

Swisslos and Loterie Romande are two parts of the same Swiss model, in which lotteries exist for public benefit. The player receives clear rules, secure channels and self-control tools; regions - sustainable financing of culture, sports and social initiatives. Strict verification, transparency and local distribution of funds form a high level of trust and make lotteries part of the Swiss public infrastructure.