The future of the industry

The Swiss market will grow primarily online: new partnerships of land-based casinos with tech providers, deep personalization and increased sewerage into the legal segment are expected.

Regulatory focus shifts to responsible practices - tight ad control, behavioral limits, proactive AML/CTF, and AI risk monitoring.

Infrastructure will consolidate fast and proven identification methods (eID), payments with instant verification of the source of funds and self-control tools.

Rates will remain within the cantonal model, but the online product will become more convenient and richer (live, statistical markets, e-sports with moderate limits).

Crypto payments are possible only if they strictly comply with compliance requirements.

Some of the revenue will continue to be allocated to sports and culture, which will preserve the industry's "social contract" and ensure sustainable, transparent growth.