Switzerland - casino and European elite
Switzerland has historically been perceived by the European elite as a "neutral scene" - a place where the business, diplomatic and secular agenda met with a resort lifestyle. Casinos, born from the tradition of 19th-century kurzals, became part of this scene: evening concert programs, balls, fine dining and - at the climax - table games. Over time, strict restrictions and modern licensing changed the previous surroundings, but the key code remained: respect for etiquette, high service, a multicultural public and a connection with tourism and art.
1) Why exactly Switzerland
Neutrality and geography. The country conveniently links France, Germany and Italy; lake cities and alpine resorts are easily reachable by rail and air.
Resort culture. Baths, sanatoriums, lakes and mountain hotels created the format "during the day - wellness and walks, in the evening - concerts, dinners, casinos."
Multilingualism and tact. German, French and Italian cultural traditions shape soft, inclusive etiquette.
2) Portrait of a guest of the "age of kurzals"
Aristocracy and diplomats. Social visits, negotiations "on the sidelines" of international meetings, charity events.
Industrialists and banking houses. Alpine season combined recreation with informal business contacts.
Artists and musicians. The concert halls at the kurzals were a magnet for artistic Europe; after concerts - secular salons and game rooms.
3) City and resort scenes
Lugano and Locarno. Italian charm, lake terraces, open-air music, late dinners - and then a short game at the tables.
Baden and Basel District. Spa tradition, chamber orchestras, salon culture, "moderate" play as part of evening protocol.
Geneva, Zurich, Zug. International congresses, diplomacy and high receptions are casinos as an evening club for communication.
St. Moritz, Davos, Interlaken. Winter sports and summer festivals, the club scene and VIP evenings, where the game is just one of the points of the program.
4) Secular ritual and etiquette at the tables
The evening is built in layers. Promenade → concert or performance → tasting dinner → game 60-90 minutes → late terrace.
Rules of noble behavior. Moderate bets, respect for the dealer, restrained reaction to luck or loss.
Dress code. From black tie-format on special evenings to "alpine parade" during the holiday season.
5) Gastronomy, music, charity
Cuisine of the regions. Fondue/raclette, local cheeses and wines, chocolate tastings are part of the signature experience of a casino restaurant.
Music program. Chamber ensembles, jazz evenings, festival cooperatives - artists often performed in the halls at the casino.
Charity balls. Seasonal charity-soirées: the elite supported museums, youth sports, medical initiatives.
6) Evolution: from salons to regulated premium
XX century: tightening and pause. Federal restrictions have changed the scenario of "game Europe." Many historical halls have been reformatted.
End of XX - XXI century: return on new conditions. Licensing, certification, hard KYC/AML and Responsible Gaming. Casinos retain a cultural role by integrating with hotels, museums and festivals.
Omnichannel. Online platforms - continuation of offline ground licenses; VIP programs, club evenings and culinary collaborations work in a single ecosystem.
7) How modern Swiss casinos appeal to the elite today
Service and privacy. Discreet premium, predictable rules, understandable compliance - comfort for international guests.
Cultural partnerships. Joint concerts, exhibitions, gastronomic weeks, film screenings.
Day/two routes. "During the day - lake/spa/museums; in the evening - dinner, concert, board games" - a formula that business and diplomatic trips easily fit into.
8) Responsible play as the new normal
Limits, timeouts, self-exclusion. Tools are available in one or two clicks; guest status synchronized offline/online.
Transparent cash register and verification. Cards, Twint, PostFinance, bank transfers; payments - only for verified details.
Honest communication. Lack of "dark patterns," multilingual help (DE/FR/IT/EN), understandable bonus rules.
9) Signature formats for "European evening" (ideas for operators)
Alpine Soirée. Chamber concert, tasting set with local cheeses/wines, limited-time block of board games.
Lake & Lights. Lake cruise at sunset, dinner on the terrace, live roulette with a panoramic backdrop.
Art & Charity Night. An exhibition with a curatorial tour, a charity auction, a jazz set, club tables with soft limits and strict etiquette.
10) Memo to guest
Plan your evening. Restaurant/concert and table reservations in advance.
Follow the style. Smart casual or black tie by event; respect for the rules is part of the fun.
Play responsibly. Determine the budget and time before entering the hall; Use limits and reminders.
The Casino of Switzerland is a mirror of European secular culture, where the historical "belle époque" has been transformed into a modern, regulated premium format. For the elite, it is still a space of tact and taste: music and cuisine, art and charity, restrained play and a high standard of service. For the industry itself, this is proof that cultural capital can go hand in hand with responsibility and transparency.