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Online gambling: legalized since 2019, only for local operators

1) Summary

As of 2019, online casinos in Switzerland are only allowed as an extension of the local land-based casino license. Foreign brands can only be present through partnerships (content/platform providers, white-label/co-branding), while the Swiss licensee remains the record operator responsible for players, taxes and compliance. The market is small, but "white," technologically mature and with a high level of trust.


2) Legal Architecture (from 2019)

Basic law: The modern "money games" frame of 2019.

Supervision:
  • ESBK - casino/online casino licenses and controls.
  • Gespa - lotteries, sports betting and skill games.
  • Block lists: communication providers are required to restrict access to unlicensed sites.
  • Goals: consumer protection, transparency of payments, sewerage of demand in the licensed sector, public benefit.

3) Who can work online

Only Swiss land-based casinos (type A/B licenses) that have been extended to online.

Foreign operators cannot work directly online; participation - through B2B swarms (platform, games, live content, risk management, hosting/CDN) and brand partnerships under the control of a Swiss licensee.


4) Formats of partnerships with foreign brands

1. Technology B2B (platform/content). International providers supply slot content, live tables, jackpot modules, payment/anti-fraud tools.

2. Managed Services. Support for trading (for bets), BI/anti-truck, risk scoring, KYC orchestration - within the framework of contracts and control rights ESBK/Gespa.

3. Co-branding/white-label. Let's say as a marketing frame, but the operator remains the Swiss casino: it is it that is responsible for RG, AML/KYC, payments, disputes and reporting.


5) Operator requirements (online loop)

Responsible play (RG): self-exclusion, deposit/time/loss limits, "pauses," proactive interventions for risk patterns.

AML/KYC: identification before admission to the game and payments, verification of sources of funds, monitoring of transactions, reporting on suspicious transactions.

Honesty of games: RNG certification, control of payment tables, version of builds, independent audits.

Technical security: segmentation of environments, logging, redundancy, SIEM, WAF/DDoS, IR plans, key management (HSM/MPC).

Geocontrol: access - only for players permitted by law (including age/location), with sustained geo-filtering.

Data and privacy: storage in accordance with local regulations, access control and retention.


6) Online Casino Product Matrix

Slots and board games (RNG + live).

Live casinos: roulette, blackjack, baccarat and show formats through certified studios/vendors.

Jackpots: local/network supervised and with transparent mathematics.

Integrity tools: Provable randomness for RNG, public rules and odds.


7) Payments and withdrawals

Fiat in the base, integration with verified payment/payment providers is allowed.

Speed ​ ​ and transparency: fixed SLAs for output, understandable statuses, protection against chargeback abuse.

Antifraud: behavioral rules, limits on attempts/unsuccessful deposits, sanction/PEP filters.


8) Advertising and promo

Moderation and truthfulness: prohibition of "promises of easy gain" and aggressive pressure.

Protecting vulnerable groups: age gates, targeting audits, prominent RG messages.

Bonuses: vager conditions, terms and restrictions - before activation; transparent "T&C" on one page.


9) Taxes and public benefits

Casino tax with GGR (including online) with contributions to the state pension insurance system (AHV) and budget.

Lotteries/rates (cantonal zone) direct net revenues to sports, culture and social projects.

Players: tax regime depends on the type of game; winnings in licensed casinos are traditionally discounted, lotteries/bets have an increased non-taxable minimum.


10) Launch: roadmap for local operator

1. Legal and compliance assessment: risk matrix, RG/AML policy, selection of product verticals.

2. Choice of partners: platform, content, payments, anti-fraud, hosting; hard due diligence and SLA with auditing rights.

3. Technical circuit and safety: segmentation, logs, monitoring, penetration test, IR plan; geo-filter integration.

4. Player procedures: KYC streams, limits, self-exclusion, support, dispute policy.

5. Coordination with ESBK/Gespa: approval of games/providers, demonstration of compliance with standards.

6. Marketing frame: moderate tone, RG communications, ban on aggressive offers.

7. Launch and control: KPI-panel on RG/AML/IS/payments, quarterly audits.


11) KPIs of maturity and trust

RG: proportion of players with active limits; speed and effectiveness of interventions; return after "pause."

AML: auto-approve KYC share at low false positives; timeliness of reporting.

IS: MTTD/MTTR; zero critical vulnerabilities in the product; magazine coverage.

UX/payouts: average withdrawal time; share of successfully autocorrected payments; NPS and complaints.

Finance: accuracy of GGR accounting, timeliness of taxes; the proportion of "gray" entry attempts blocked by geo-filters.


12) Why Switzerland chose a local model

Risk control: full supervision of the recording operator and the technological perimeter.

Social contract: part of the income - in AHV/community projects; high legitimacy of the industry.

Quality instead of scale: the market is small but stable, with high service and security standards.


13) The bottom line

The Swiss online gambling model is a local operator as the only legal front, and international brands as technology and content provider partners. This design provides a high level of player protection, financial transparency, sustainable social dividends and maintaining confidence in the industry.

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