The future of the industry

The basic scenario for the coming years is the status quo: a complete ban, lack of licenses and severe restrictions for operators and advertising.

However, in the medium term, narrow formats are possible, which the states of the region usually consider first: a state/semi-state lottery, charity draws, as well as a limited sports sweepstakes under the control of the regulator and with rigid AML/KYC.

Drivers that can move the agenda: the young population and the growth of interest in sports, the development of non-cash payments and fintech services, the need for transparent budget revenues and the fight against the "gray" online segment.

Risks - political and legal sensitivity of the topic, compliance with responsible game standards, infrastructure failures and cybersecurity.

For business and media actors, the strategy of "readiness for the window of opportunity" is realistic: compliance design, responsible by-default game, anti-corruption and sports integrity procedures, local partnerships and scenario planning in case of licensed niches.