Sports and betting
In Israel, sports betting is legal only within the framework of a state-controlled model: bets are accepted through an authorized platform (Toto/Winner) with mandatory 18 + verification and strict payment compliance.
The greatest interest is football (Ligat ha-Al, European cups) and basketball (national league, Euroleague), then tennis and other disciplines.
Users prefer live bets, totals, odds and express in decimal coefficient format; mobile is the main channel.
Advertising is limited, there are measures of responsible play (limits, self-exclusion).
Outside of this system, betting is considered illegal.
The general trend is a stable demand for football/basketball and a gradual expansion of live markets while maintaining tight control.