The future of the industry

Until 2030, the status quo is most likely: licenses for casinos, bookmaking and online gambling are not expected, blocking and financial monitoring will increase.

The investment trajectory will shift to entertainment-first: family parks, events, esports, interactive shows and gamification without paid entry and chance.

Narrow mechanics are permissible - skill contests, educational quizzes, a loyalty program without a "random."

Drivers: high per capita income, digital payments, development and sports initiatives; risks: reputational, cyber fraud and regulatory fines.

Working strategy for brands - compliance by-default, partnerships with sports/culture, "responsible-by-design" leisure products and scenario planning in case of point explanations for promotional activities - without switching to legal gambling.