Sports and betting

In Kuwait, football remains the No. 1 sport: the national league, derby and academies form a wide fan base.

Handball and shooting disciplines are traditionally strong, martial arts, basketball and water sports (sail, swimming) are popular.

Mass amateur races and school tournaments support youth involvement, the state invests in arenas and sports schools.

Gambling bets are completely prohibited: there are no licensed PPPs and online bookmakers, advertising betting is unacceptable.

Attempts to use offshore sites involve legal and financial risks.

A safe vector for clubs and media - partnerships with airlines, telecom, retail and technology, the development of fan events and gamification without money excitement, an emphasis on fair play and youth sports.