Sports and betting

Football is the No. 1 sport: the national league, national teams and academies form a wide base of fans.

Sailing regattas and traditional dhow boats are strong in coastal regions; cycling and motorsport, running and trail events are noticeable.

Cultural identity is supported by camel racing and falconry; interest in e-sports and school leagues is growing.

Gambling rates are prohibited in Oman: there are no licensed bookmakers and PPPs, advertising is unacceptable, access to offshore sites carries legal and financial risks.

A safe agenda for clubs and media - partnerships with tourism, telecom and FMCG, family fan events and gamification without money excitement, emphasis on mass sports and fair play.