The future of the industry

Until 2030, the status quo is most likely: classic casinos, online casinos and bookmaking will remain banned.

Growth will follow an "entertainment-first" trajectory - integrated resorts without halls, world sports events, e-sports, theme parks, interactive shows and gamification without bets.

Point regulatory frameworks for promotional draws and skill contests (without paid entry and randomness) are possible, as well as increased supervision of "commercial gaming" - requirements for KYC/AML, consumer protection and digital security.

Drivers: tourist flow, development, fintech and creative industries; risks: reputational, compliance and cyber fraud.

A working strategy for brands - partnerships with sports and tourism, leisure products without money excitement, responsible communication and readiness for possible, but narrow, "windows" for non-standard interactive.