Comparison with US and other markets

Introduction: Why comparing is important

Canada - a mosaic of provincial rules and a separate open model of Ontario (private operators under AGCO in conjunction with iGaming Ontario). This is closer to Europe (decentralization) and is noticeably different from the United States, where online permission goes by state and coverage of a full-fledged iCasino is still limited. Ontario for 2024-25 Fingod showed CA $3. 20 billion GGR, remaining one of the largest regulated online jurisdictions in North America.

Scale: who is bigger on money

Canada (Ontario, iGaming only): CA $3. GGR 20 billion in 2024-25; casino vertical ~ CA $2. 4 billion, bets ~ CA $724 million, poker ~ CA $66 million This is + 32% YoY and the maximum since the launch of the market.

US (entire commercial industry): US $71. 9 billion in commercial revenue in 2024 - the fourth record in a row (the amount includes land casinos, bets and online).

UK (GB): £15 6 billion GGY in 2023/24, of which £6. 9 billion - RCBB remote sector (casino/betting/bingo online).

European Union (EGBA/H2 estimate): €123. 4 billion GGR in 2024, the share of online ~ 39-40%; casinos in Europe are increasingly "online centric."

Bottom line: in absolute magnitude, the US market is substantially larger; on regulated online Ontario is a significant comparable jurisdiction in North America, and Britain/EU remain benchmarks for transparency of statistics.

Regulation and accessibility of online casinos

• Provinces manage their own state platforms (PlayNow, Espacejeux, etc.).
• Ontario is a competitive model: private operators register with AGCO and connect to iGaming Ontario.

• iCasino is legal only in a limited number of states (NJ, PA, MI, WV, CT, DE and from 2024/25 - Rhode Island). Most states only allowed sports betting.

• Single online window at country (GB) or Member State (EU) level; the remote segment is developed and makes up a large share of GGR.

Marketing and Player Protection (RG)

Ontario: strict AGCO advertising standards - banning active athletes and restricting "inducing" off-site offers/live channels by consent; the amendments entered into force on February 28, 2024.

USA: rules vary by state; the focus is on age verification and "play it responsibly" messages, but the overall advertising landscape is more fragmented. (There are no consolidated federal AGCO-level bans.)

UK: UKGC regularly publishes industry statistics and tightens controls on online behaviour; the remote sector is monitored in detail by the activity indicators/slots-GGY.

Grocery mix: where the casino "drags"

Ontario (2024-25): Casino-vertical on GGR dominates; betting and poker are smaller stakes.

USA: in 2023, the commercial industry set a record; sportbetting is growing fastest, but full-fledged iCasino is only available in a few states, so its contribution is nationally lower than in Ontario.

Britain/EU: online casinos and slots are major remote GGY drivers, in the EU online is already close to 40% of the total market.

Payments and UX Local Features

Canada: strong role of Interac/online banking, familiar CUS/geolocation; this reduces "friction" at the checkout and supports conversion in Ontario. (Indirectly visible in the growth of wagers and GGR.)

USA: cards/ASN/e-wallets; some banks/states have restrictions on online gambling payments.

Britain/EU: a wide palette of methods, limits and affordability approaches are strengthened along the RG/AML line.

What it means for the player and the business

• There are legal options in all provinces (through state platforms), and in Ontario - a large selection of private brands with a transparent showcase and strict advertising rules.

• Ontario is a mature, fast-growing online marketplace with a high share of casino content; registration with AGCO and marketing compliance is required.
• USA: the scale is huge, but for iCasino - a "patchwork" of 7 states; sports betting gives quick access to the audience, online casinos - point opportunities.
• UK/EU: open data benchmarks, stable remote segment and high level of regulatory analytics.

Quick takeaways by market

1. Canada ≈ decentralized Europe: provinces + open Ontario; strict advertising standards and high online casino weight.

2. The United States is the largest by gross revenue, but iCasino is limited; sportbetting is the main driver of growth.

3. GB/EC - large and transparent online segments; Europe in 2024 for €123. 4 billion GGR, online ~ 40%.

Ontario is turning Canada into one of the leaders of regulated online casinos in the region: CA $3. 20 billion GGR and strict marketing/RG standards. The United States remains No. 1 in terms of industry scale, but the wide availability of iCasino there is still an exception, not a rule. The UK and the EU provide a benchmark for the data and maturity of the remote segment. For the reader, this means: in Canada - a wide legal choice and clear rules; for business - market opportunity in Ontario and localization scenarios for provincial requirements.