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Forecast 2030 (Mexico)

1) What we start from in the forecast

Mobile-first market. Most of it is online from a smartphone, so UX, payout speed and battery savings determine retention.

Omnicanal. Offline halls (slots, live tables, sports zones) are closely related to online through account/bonuses/events.

Tourism and sports. Cancun/Riviera Maya, Tijuana and CDMX give steady evening traffic; football and boxing are the core of the sportbook.

Regulatory. Federal Oversight (SEGOB/DGJS), 18 + and KYC, growing focus on advertising and responsible play.


2) Three main drivers until 2030

1. Digitalization: the growth of online (slots, live casinos, sports), the spread of micro-markets and SGP in betting, gamification of showcases (missions/quests).

2. Payments: SPEI/CoDi acceleration, transparent output statuses, tougher anti-fraud; point integration of stablecoins as a "bridge."

3. Content and localization: seasonal themes (Día de Muertos, posadas), multiplier live shows, day/hour jackpots.


3) The role of offline by 2030: does not die, but reinvents itself

Halls → "evening clubs": shows, music, sports screens, gastronomy + short gaming sessions.

Network advantages: stadiums/racetracks/malls provide stable revenue on match days and holidays.

Focus on experience: less "meter of iron," more scenes and collaborations with media/sports.

Risk: inconvenient locations can lose traffic in favor of a mobile one - they are saved by an omnichannel (a single wallet, cross-missions, offline events).


4) Where to grow up online

Mid/high-vol slots + jackpots: a steady influx of newcomers through seasonal picks and a "gift calendar."

Live casinos: vertical streams, multiplier roulettes, show games; PIP and quick bets in one tap.

Sportbook: live, SGP, micro-markets, cash out; personal ribbons "my commands," "match-day" tabs.

Instance/crash: short mobile sessions are a separate "fast" block for a mass audience.


5) Payments and Finoperations: Standard 2030

SPEI - fast, predictable conclusions; real-time statuses.

CoDi is a convenient smartphone deposit.

Cards are still "instant input," but with stricter anti-fraud.

Cash via OXXO - point for input; the audience shrinks as it is "digitized."

Crypto bridges (stablecoins) are a niche addition to speed up transactions; KYC/AML remain mandatory.


6) Technology: which of the "chips" will become mainstream

Vertical mobile slots with haptics, battery saving mode and visual multipliers.

AR promos in tour areas and stadiums (quests, rule tips).

Mini VR events as part of loyalty programs in premium lounges.

Antifraud 2. 0: behavioral biometrics, risk scoring, device-binding out of the box.

RG tools in UI: "default" limits, 2-step timeouts, visible help contacts.


7) Regulation and taxes: vector

Transparency online: more requirements for advertising, bonuses and RG reporting.

Tax contour: it is important for operators to be able to live with a possible increase in load - the rate shifts from "heavy wager" to cashback/missions and retention.

Enforsment: a more active fight against offshore domains and illegal advertising, the development of sports integration standards.


8) Social circuit: sustainable growth without "overheating"

Responsible play is part of the main navigation: limits/self-exclusion in a prominent place.

Tutorials: tips on volatility, wagering, live markets and dogon risks.

Marketing: rejection of "easy money" in favor of soft mechanics (cashback, challenges, tournaments with many prizes).


9) Scenarios to 2030

Basic

Online is growing at double-digit rates; offline is stable due to tourism/events.

The tax burden rises moderately, but does not choke the sewers into the "white" circuit.

Retention is built on personalization, quick payments and seasonal selections.

Accelerated

Strong tourism + soft fiscal environment + payment innovations ⇒ rapid online growth, expansion of live shows and jackpots.

Offline accelerates omnichannel (single wallet/loyalty), new "club" formats open.

Strict

Tough advertising/high taxes ⇒ operators cut promos, focus on RG and service; part of the demand is trying to go offshore, but payment/domain locks keep the "white" share.

Brands with the best UX, honest support and quick payout win.


10) What the operator should do today (12-month plan)

1. Mobile core: speed up the download, add a "quick coupon," PIP, favorites, vertical versions of hits.

2. Payments: Deepen SPEI/CoDi, real-time payout statuses, transparent limits and SLAs.

3. Marketing = retention: cashback, missions, seasonal quests; personal tapes "my teams/games."

4. RG standard: default limits, timeout/self-exclusion in two steps, visible help section.

5. Antifraud: risk scoring, device-binding, "output on all devices" and anomaly monitoring.

6. Omnichannel: match-day packages, offline events, a single wallet/loyalty.

7. Analytics: time to first spin/bet, live/SGP share, payout rate, activity in seasonal weeks.


11) KPIs that will show you are going to 2030 right

Payments: average TAT SPEI payments, share of instant conclusions, deviations/chargebacks.

Product: share of mobile turnover, SGP and live show penetration, participation in missions/quests.

Retention: 30/90 day retention, session frequency, support NPS.

RG: share of accounts with activated limits, speed of processing requests for self-exclusion.

Omnichannel: oflayn↔onlayn cross-activity, match-day revenue and seasonal weeks.


By 2030, Mexico's gambling industry will be even more mobile-centric, omnichannel, and responsible. Offline will retain meaning as an "evening scene," online as a growth engine through live shows, jackpots and personalization. Operators who combine fast payouts (SPEI/CoDi), honest RG, local content and flawless mobile UX will win. Such a set can withstand any scenario - from accelerated to strict - and turns market fluctuations into opportunities.

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