Industry scale (Mexico)

1) Quick cut: "how many players" and potential reach

In Mexico, 110 million Internet users (83.3% of the population) in January 2025 is the upper limit of the potential online audience of gambling services. Growth for the year: + 1.1 million

Smartphone - the main screen: according to INEGI, more than 80% of residents of 6 + years old use cell phones; this supports frequent, short game sessions.

Tourism adds "external" players: in January-July 2025 - 27.7 million international arrivals (+ 7.2% y/y), increasing demand in resort and border clusters.

2) How much money is in the industry: offline + online

The entire gambling market in Mexico (offline + online) is estimated at ≈ US $11.37 billion in 2024 with a forecast of up to US $40.64 billion by 2033 (different models consider "market value/GGR").

Online segment separately: US $1.62 billion in 2024, forecast to US $3.16 billion by 2030, the leading category is sports betting.

Why do grades differ? Some sources consider the "entire market" (hall + online, sometimes with near-game services), others - only iGaming. Therefore, it is appropriate to compare within one technique.

3) How many land-based casinos the country has and where they are

In public statistics/releases of 2025, there is a number of ≈347 operating casinos (data for 2023 and dynamics 2024), while offline revenue 2023 was mentioned about US $1.4 billion - the context is important: this is about the "purely terrestrial" segment.

According to the register of economic units (wider than "casinos" - includes bingo/betting halls and related activities) - 5,256 legal units in the industry for 2025; leading CDMX, Yucatán and Jalisco. It shows the breadth of the ecosystem around gambling.

4) Where does demand come from: mobile and tourism

Mobile driver. High Internet and smartphone penetration (83% + Internet, 81% + cellular) makes online games and bets an "everyday" entertainment channel; therefore, the online market is growing at a double-digit pace until 2030.

Tourist impulse. Strong resorts and cruise streams prop up land-based casino tills; for 7 months 2025, foreign exchange earnings from international tourists exceeded US $21.6 billion (+ 6.8% YoY), which correlates with an increase in evening leisure.

5) How revenue is distributed by product

Online: Largest stake in sports betting; casino slots and live games give the main increase in engagement and ARPU.

Offline: slots/video bingo - stable anchor GGR; sportbook zones and evening tables are strengthened in tourist and border clusters (Cancun/Riviera Maya, Tijuana, CDMX). (See also the tourism block above.)

6) Perspective until 2030: what to expect for the market and players

The baseline scenario is sustainable growth: online will double by 2030 (≈US$3,1 billion), offline will depend on tourism and casino + event offers.

In "large" forecasts throughout the market, acceleration to US $40 + billion by 2033 is possible (with favorable regulation and digitalization of payments).

The technology background supports scaling: Mexico's ICT sector is growing faster than the OECD average, which "supports" fintech/online entertainment.

Frequent questions

How many players are "in the absolute"?

The state does not publish an exact number. To assess coverage, they take proxies: 110 million Internet users (potential online audience) + seasonal millions of tourists who fall into the offline halls of resorts/border cities.

Why are there different amounts in the reports by market?

Due to the methods: "the entire market" (hall + online) vs only iGaming, different bases (GGR/NGR/market value) and horizons. Compare within one source.

Where is the industry growing fastest?

Online (sports + casinos) and in offline resort/border hubs where tourist traffic comes.

The scale of the gambling industry in Mexico consists of three large numbers: 110 million online, hundreds of land-based casinos (≈347) and double-digit billions of dollars in revenue - from US $1.6 billion online in 2024 to US $11.3 billion in the entire market and above in the long term. On the demand side - a massive mobile audience and strong tourism; on the supply side is an extension. mx platforms and offline cluster upgrades. This makes the Mexican market one of the most capacious and dynamic in Latin America.