Popular platforms in Mexico (.mx)

How we define "popularity"

Online, the most transparent marker is attendance and engagement: monthly visits, viewing depth, share of mobile traffic. For Mexico 2025, we rely on industry traffic ratings and public financial statements of operators. This is not a "top turnover," but a reliable proxy for a real audience.

Leaders in Actual Traffic in 2025

1) Caliente. mx - ecosystem No. 1

Mexico's largest gambling vertical site by traffic in 2025. According to the latest reports - tens of millions of visits per month, a strong mobile segment and high "direct" brand recognition. This reflects Grupo Caliente's powerful offline online bundle.

2) Playdoit. mx - aggressive growth

Consistently in the top 3 in attendance "Gambling/Other" in Mexico; demonstrates a noticeable growth in MoM and a high share of mobile traffic, which makes it one of the "magnets" of the mass player.

3) bet365. mx - international standard with local license

A global operator operating in Mexico through a local partner; confidently keeps millions of visits per month and high viewing depth per user. Historically entered the market through an alliance with TV Azteca/Ganador Azteca.

4) Codere. mx/Codere Online - a brand with a strong sports agenda

The online division of the public company Codere Online (NASDAQ: CDRO); the platform regularly falls into the leaders of the sports vertical in traffic. According to reports for 2025, Mexico is the key driver of the brand's NGR.

5) Betmexico. mx - ascending local domain

In the 2025 attendance ratings, it appears in the top group by visits among. gambling category mx-domains, with a pronounced mobile segment.

More notable sites for Mexicans

Strendus. com. mx (Logrand) - the "digital wing" of Logrand Entertainment; the operator has long declared top positions in the country and is developing the portfolio through partner integrations (live games, etc.).

Rushbet. mx (RSI/Grupo Multimedios) is an international brand operating under a 25-year agreement with a local licensee; strengthens positions in betting and casinos.

Ganabet. mx is a local operator with growing recognition and a multi-category portfolio (betting + casino).

Betway. mx is a global brand present in MX; in 2025, it holds hundreds of thousands to millions of monthly visits, but below the Big Four.

💡 Note: "all active bookmakers in Mexico" lists are updated by aggregators in real time and are useful for reconciling available ones. mx-brands.

Why these platforms "sound" from the audience

1. Sports Grid + Casino

The combo "football/boxing/MMA + slots/live-casino" forms a universal scenario for the mass user. Traffic leaders are usually multi-product.

2. Offline heritage and marketing

Caliente and Codere have strong offline recognition (stadiums, racetracks, sponsorship), which increases brand search and direct visits. Public updates to Codere Online in 2025 highlight Mexico's contribution to revenue.

3. Localization and partnerships

International players (bet365, Rushbet) enter through local licenses/partners, adapting UX, payment methods and promo for the MX audience.

What is important for the user to consider

Check. mx and permit link: legal sites usually have a local licensee/SEGOB listed; lists of active operators help in rapid validation.

Look at the actual audience: attendance ratings show "live" popularity, not just marketing promises.

Watch the dynamics: some domains have strong seasonal fluctuations (sports calendar), so positions in the top 5 can change month to month.

Short "Power List" 2025 (for traffic and information feeds)

caliente. mx = absolute # 1 by visit; powerful offline bundle.

playdoit. mx - rapid growth, stable top 3.

bet365. mx is a global UX standard, a partnership with TV Azteca.

codere. mx/Codere Online - traffic and public reporting with a focus on Mexico.

betmexico. mx is a notable local jump in attendance in 2025.

strendus. com. mx is Logrand's digital storefront, long in the "high league."

rushbet. mx - RSI + Grupo Multimedios, system approach to MX.

ganabet. mx is a stable "second tier," recognizable domain.

betway. mx - global recognition, a smaller share than that of top locales.

In 2025, Mexico's audience concentrates around a few dominating ones. mx-brands (Caliente, Playdoit, bet365, Codere), which are adjacent to a group of fast-growing local sites. For editorial and guides, players should rely on actual attendance ratings and license/partner verification in Mexico - this gives the most realistic picture of "who is really popular" at the moment.