Which providers operate in the US (NetEnt, IGT, Scientific Games)

The US market is dozens of states with their own regulation and a "mosaic" of land-based casinos (commercial + tribal) and online verticals (iGaming works only in a few states). Providers play two roles: they supply content (slots/boards/live) and/or technologies (RGS, platforms, aggregators, casino systems). Below is an analysis of the three mentioned brands and a panorama of key players who form an offer for American operators.

1) NetEnt → today as part of Evolution

Brand status: NetEnt is part of the Evolution group (along with Red Tiger, etc.). In the US, NetEnt remains a recognizable "front label" for online slots in legal iGaming states.

What supplies: a portfolio of video slots with recognizable mathematics and proprietary graphics (classic NetEnt + Red Tiger releases), network/local jackpots, promo tools.

Where found: Online casinos in states with iGaming (e.g. NJ/PA/MI/CT/WV/DE/RI - where locally approved). The specific admission always depends on the state and the operator's license.

Strengths: mass recognition, stable mathematics, high production.

Evolution group in general: unique in that it combines live casinos (tables with dealers, live show games) and a huge library of RNG slots (NetEnt/Red Tiger). For the United States, live vertical is growing where it is allowed by state law and studio infrastructure.

2) IGT (International Game Technology)

Status: One of the pillars of American offline and a prominent online player (via IGT PlayDigital).

What supplies:

Ground: slots/offices, video poker, system solutions for casinos, progressive jackpots, famous brands (for example, "Wheel of Fortune" in different incarnations).
Online: RNG slots and board library, platform solutions (RGS), jackpot tools and promos.
Where it occurs: everywhere offline; online - in licensed states through local partners and licenses.
Strengths: giant offline installation, licensing in almost all major jurisdictions, strong brands and progressives, deep compliance expertise.

3) Light & Wonder (ex. Scientific Games)

Rebranding: Scientific Games has concentrated its gambling business under the new name Light & Wonder (L&W). In everyday life, they still often say "SciGames," but the correct name is Light & Wonder.

What supplies:

Content: Slot library (including WMS legacy, Bally, etc.), board games, progressive jackpots.
Technologies: OpenGaming aggregator platform (RGS + third-party studio content aggregation), campaign tools, responsible game features.
Ground solutions: slots/cabinets, shufflers, table utilities and system software.
Where it occurs: offline - almost everywhere; online - through OpenGaming in states with iGaming.
Strengths: the widest ecosystem (content + platform), the legacy of large studios and the "bridge" between offline and online.

4) Other notable US suppliers (short guide)

4. 1 Land whales (and their digital directions)

Aristocrat Gaming - a huge offline installation (Buffalo, etc.), strong mathematics and cabinet design; actively develops the digital direction.

Konami Gaming - slots/systems for casinos, recognizable series and a stable quality certificate.

Everi - slots + payment/fintech solutions for casinos; online - Everi Digital library.

AGS (American Gaming Systems) - offline slots and growing digital portfolio.

Ainsworth - offline slots with classic mechanics; expands online presence.

4. 2 Online platforms and aggregators

Evolution - apart from live, distributes RNG (NetEnt/Red Tiger).

Light & Wonder OpenGaming is one of the largest aggregators in the US market.

Games Global is a major international distributor of content (in some US markets it is represented through local licenses and partners).

High 5 Games is an American developer with a long history in the US market (offline/online).

Greentube (Novomatic Interactive) - present in the United States through local licenses and partnerships, adapting the Novomatic portfolio.

Playtech - present pointwise (where allowed), focusing on live and RNG through partnerships.

Inspired - virtual sports, slots, online games in licensed states.

Everi Digital, AGS Interactive, Konami Digital, Aristocrat Digital are the "digital" wings of offline brands with growing libraries.

💡 The set of providers in each state is different: you need a regular list of allowed suppliers from the regulator (DGE in New Jersey, PGCB in Pennsylvania, MGCB in Michigan, etc.).

5) Content formats and technologies in demand in the USA

RNG slots: classics (243/1024 ways), Hold & Spin, Link mechanics, book series, jackpots (local/network), branded IP.

Board games: blackjack, roulette, baccarat, craps (in RNG and live format), side-bets, auto-roulette.

Live casinos: classic tables and "game shows" (in states where local studios/infrastructure are allowed and available).

Platforms/aggregators: RGS + tools of stocks, freespins, tournaments; analytics; integration with the operator's PAM wallet.

Jackpots: progressive (multi-level, must-hit), mystery jackpots; online - local "pools" by state.

Mobile UX: vertical orientation, fast launch, lightweight clients and integration with state geolocation.

6) Regulation and certification (which is important for providers and operators)

Standard licenses for the supply of content/technologies (separately from the operator).

Test laboratories: GLI, BMM Testlabs and others certify RNG, RTP, game behavior, reporting.

Responsible play and compliance: limits/self-exclusion, audit logs (immutable), reporting to the regulator, anti-fraud tools.

Technical requirements: version control, secure development (SDLC), data encryption, online geolocation, storage of logs by state terms.

7) How an operator can build a library for the USA (practice)

1. States strategy: identify target jurisdictions and their regulators (DGE/PGCB/MGCB/lotteries, etc.).

2. Aggregator + direct integrations: combine a large aggregator (for example, OpenGaming from L&W) with direct connections to strategic studios (Evolution/IGT/High5, etc.).

3. Content mix: balance of "hits" (brands) and localized novelties (denominations/volatility under the profile of a state player).

4. Juridics: check the license statuses of providers in each state; agree on marketing (bonuses/T & Cs) for local rules.

5. Data-driven showcase: use analytics to select top categories (high-volatility, feature buys, jackpots, live shows) and A/B promo tests.

8) Short on three of the title - summary

NetEnt/Evolution: strong online slots + live products (via Evolution), high production, regular hits and jackpots.

IGT: the most powerful offline trail + confident online portfolio (PlayDigital), cult brands and progressives.

Light & Wonder (ex-Scientific Games): Content + one of the leading aggregator platforms (OpenGaming), offline/online synergy and broad distribution in the US.

The USA is a "landscape of ecosystems": Evolution/NetEnt, IGT and Light & Wonder set the tone in both content and technology, and around them there is a pool of strong offline brands (Aristocrat, Konami, Everi, AGS, Ainsworth) and online distributors (Games Global, High 5, Greentube, Playtech, Inspired, etc.). The specific composition of the showcase is always decided at the state and license level: before starting or integrating, check the lists with the appropriate regulator and select a mix of studios for local demand, tax model and responsible play rules.