Sports and betting

Australia lives in sports: cricket, AFL (Australian football), NRL rugby league, rugby union, football (A-League, Socceroos and Matildas), tennis and Formula 1 are the main drivers of the audience and betting.

Historically, horse racing and sweepstakes are strong.

Rates are allowed from licensed state/territory operators: prematch, live by phone/offline (online in-play limited), express, cashout and "lucky numbers" are available.

Mobile-first market in AUD, fast payments and local support are valued.

18 +, eKYC, BetStop national self-exclusion registry, advertising restrictions (especially during broadcasts) and a ban on credit card payments for online betting; finmonitoring and AML/CTF are monitored at the federal level.

States charge POCT and require responsible marketing.

Brands with transparent odds, high-quality live lines and player protection tools win.