The future of the industry

Until 2030, the basic scenario is the preservation of a limited online model: the digital expansion of TAB NZ (sports/horse racing) and Lotto NZ with strict control over advertising and bonuses.

Offline cashless solutions, eKYC expansion and behavior analytics, point recognition of self-excluded and smart time/spend limits are expected, especially in the Class 4 segment. Casinos will continue to update EGMs and VIP services, enhancing host responsibility.

Regulatory focus - harm-minimization, AML/CFT, transparency of returns and social contributions (Problem Gambling Levy).

Discussions of liberalization of full-fledged online are possible, but a conservative course is likely: priority is consumer protection and stable budget revenues through existing channels.

Operators who invest in responsible UX, quick verification in NZD, digital accessibility and partnerships with cultural/sports initiatives will benefit.