Culture and history

Samoa is the heart of Polynesia with a deep tradition of fa'a Samoa ("Samoan way of life"), where community and family are superior to individual.

The social structure relies on the system of matai chiefs, respect for elders, rites of hospitality, and the "ava (kava) ceremony.

Visual culture codes - tatau tattoo (pe'a in men, malu in women), crafts, dances and chants.

Historically, Samoa went through colonial periods (Germany, New Zealand administration) and became one of the first independent states of Oceania in 1962.

Christian denominations played a prominent role in education and social life.

Modern identity unites tradition and sport: the rugby sevens team is a symbol of national pride, and annual cultural festivals (such as Teuila) maintain language and customs.

Diaspora and remittances strengthen ties with overseas Samoan communities.

Attitudes to gambling are low-key: the priority is social responsibility, protecting the vulnerable and respecting community norms.