The future of the industry

Until 2030, the baseline scenario is the evolutionary growth of regulated online.

The market will consolidate around authorized operators: requirements for KYC/AML, anti-fraud and match-fixing monitoring will increase; advertising will become more targeted and "cleaner" (age filters, limits, self-disconnection).

Payment logic will maintain focus on bank transfers/PIX with fast payments and transparent tracking.

Competition will shift to the plane of local content (football, volleyball, MMA), UX (live betting, SGP, personal limits) and partnerships with sports/media.

Potential "upside" - offline casinos in integrated resorts, but this depends on a separate political decision; without it, all "casino content" will remain online.

Risks: tighter advertising, macro volatility and margin pressure due to compliance; opportunities: crowding out grey sites, ARPU growth through responsible monetization and integration with the fintech ecosystem.