Major bookmakers (Betano, Sportingbet, Pixbet) - Brazil
In short: all three are in the authorized register (2025)
Betano is a legal entity of Kaizen Gaming Brasil Ltda, BETANO brand (betano. bet. br) appears in the official SPA/MF table, updated 10. 10. 2025.
Sportingbet — бренд SPORTINGBET (sportingbet. bet. br) in the register as a brand of Ventmear Brasil S.A. (see the same SPA/MF list).
Pixbet is a legal entity of Pixbet Soluções Tecnológicas Ltda, PIXBET brand (pix. bet. br) in the current registry.
Regulatory frameworks that matter to players and brands
Payments and conclusions. From April 2024, Portaria 615/2024 is valid: replenishment and withdrawal - via PIX, TED, debit/prepaid cards; credit cards, boletos, crypto - outside the perimeter of the game box. Regulation also fixes the payout guideline ≤120 minutes.
SPA/MF "White List." In 2025, the register is regularly updated; some brands are replenished/lose status (including due to unreported security reports). There were temporary suspensions of a number of operators, Pixbet in one of the cases restored work on the court decision. Always check the current version of the list.
Betano
Who it is: the international brand Kaizen Gaming with a notable Brazilian track in football and online. In the SPA/MF registry - under Kaizen Gaming Brasil Ltda (BETANO).
What makes it stand out:- Football centrality: wide line on Série A/B, CONMEBOL, top euroleague; live/cashout is the industry standard.
- Partnerships: In 2025, Betano signed a historic front-of-the-short agreement with Flamengo until 2028 (a record contract on the market). This is a serious media "beacon" for the audience.
- Payment: works within Portaria 615, that is, PIX-first and without credit cards/crypto (like all authorized ones).
For whom it is suitable: for those who want a "heavy" football showcase + strong live in top tournaments and a large, verifiable brand.
Sportingbet
Who it is: the brand of the Entain group in Brazil; in the SPA/MF registry - as SPORTINGBET (sportingbet. bet. br), operator listed Ventmear Brasil S.A.
What makes it stand out:- Balance of football and American leagues. Steady fan pool on NBA and NFL, clip analytics, statistical markets.
- Partnerships: from January 2025 - the first official NBA betting sponsor in Brazil; plus master sponsor Palmeiras until 2027. This markedly strengthened the brand in the Southeast and among basketball fans.
- Payment: as for all authorized - PIX/TED/debit/prepaid, without credit cards and crypto.
For whom it is suitable: NBA/NBB fans and those who want a "euro-line" with local adaptation for Brazil.
Pixbet
Who is it: a native Brazilian brand (the "pix" itself emphasizes the payment focus in the name), the legal entity Pixbet Soluções Tecnológicas Ltda in the SPA/MF registry.
What makes it stand out:- Locality and PIX focus: betting on instant transfers/outputs within the "white perimeter" (Portaria 615).
- Partnerships: previously - a number of agreements with Série A clubs and the Flamengo master partnership; in August 2025, this contract was terminated ahead of schedule amid financial difficulties and payment delays, which became an indicative story about the discipline of brand partnerships in the regulated market.
- Regulatory risks 2025: in the spring, SPA suspended a number of provisional authorizations (including Pixbet) due to safety reporting; later, the brand again worked on a court decision. Always check the status using the valid PDF/CSV SPA.
For whom it is suitable: an audience that appreciates the "native bank" experience through the PIX, subject to checking the current status in the registry.
Comparison: what is common and what are the differences
All three have in common
Legal status - present in the official register of SPA/MF (October 2025).
Payments - PIX/TED/debit/prepaid only; credit cards and crypto are prohibited for the gaming box office; payouts of ≤120 minutes are the industry standard for Portaria 615.
KYC/CPF and monitoring - requirements for regulator access to systems and auditability under law 14. 790/2023/by-law.
Distinctions
Sports focus:- Betano is a longtime heavy football with a Flamengo "beacon"; Sportingbet - strong NBA agenda + Palmeiras; Pixbet is a local PIX-DNA and club partnership network.
- Betano has an upgrade of the sponsorship portfolio; Sportingbet has federal image deals with the NBA; Pixbet has an early break with Flamengo and episodes with suspensions.
How to safely choose and play (for readers)
1. Check the SPA/MF registry for brand (PDF/CSV and date updated). This is the main marker of "white" status.
2. Use only white payments (PIX/TED/debit/prepaid); avoid suggestions "through crypto/boleto" - this is a Portaria 615 rule violation signal.
3. Look at the SLA of payments (benchmark - up to 120 minutes) and the availability of basic RG tools (limits, self-exclusion).
Betano, Sportingbet and Pixbet are three recognizable brands officially admitted to the Brazilian market as of October 2025. All operate within the PIX-first perimeter, complying with Portaria 615/2024 requirements. In 2025, the "rules of the game" intensified on the market: the SPA registry is regularly updated, and major sponsorship deals (Flamengo × Betano, NBA × Sportingbet) have become key media anchors. At the same time, Pixbet showed that the discipline of reporting and finance is critical: the regulator can suspend provisional permits, and clubs can terminate contracts. Make a choice, starting with the SPA/MF registry and the "white" payment - this is the foundation of security in a new, adult regulated market.
Relevance of information: October 11, 2025 (Europe/Kyiv).