The trajectory of 2025-2027 is the transition from the "gray" online market to a licensed mode: the Senate has already approved the bill in a general form and sent it for article-by-article discussion (taxes, responsible play, sports contributions), and SCJ publicly presses for the speedy adoption of the "online law."
This means issuing licenses, fiscal payments and technological measures against illegal immigrants.
Enforcement is based on the precedents of 2023 (judicial blocking of sites and curtailing betting sponsorships in football), which anticipates tougher rules for advertising and club partnerships.
The foundation of the ground segment remains stable: 25 casinos gave CLP ~ 282 billion GGR for the first half of 2025; this feeds regional budgets and creates the basis for omnichannel loyalty programs when launching online licenses.
Demand is supported by tourism (over 3.1 million inbound in the first half of 2025), which increases the potential of resort clusters and event betting.
Total: when the law is passed, a white market is expected with KPIs for RG/AML, limited advertising and tax predictability; growth will be provided by mobile products, live formats and tourist flow, while the key risk is delays in finalizing regulations and sponsorship disputes.
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