Popular operators: Betano, Betsson, Coolbet

Key Context: Market in Transition

Until the adoption of a special law, online operators in Chile are not considered permitted, and in 2023-2025, the Supreme Court formed the practice of mandatory blocking of unlicensed platforms. In the fall of 2025, the court again ordered the largest communication providers to block access to offshore brand sites. Among those listed in publications are Betano, Betsson, Coolbet (as well as JugaBet, Rojabet, etc.).

In parallel, the Boletín 14 bill is advancing. 838-03 ("On the regulation of online betting platforms"): in August 2025, the Senate approved it in general; the highly publicized parameter is the annual 2% of GGR authorized sports books for sports funding (via IND). Until the law is promulgated, online remains outside the "white" regime.

Who is more popular with the Chilean audience

Betano is an international brand with large-scale football integrations across the region (including continental tournaments), which increases recognition and traffic flow from Chile. In 2025, Betano, according to industry reviews, was one of the three most visited betting sites in the country.

Coolbet is one of the "local favorites" for behavioral metrics: in 2025, together with Betano and Jugabet, it provided more than 70% of industry web traffic (January-June), competing for first place in individual months.

Betsson is a global operator with a strong brand in LATAM; in the Chilean agenda regularly appeared in the lists of the largest offshore sites that became objects of blocking in 2025.

💡 Important: high recognition and traffic do not mean legality. Until the law comes into force, any work with a Chilean audience outside the permit regime is the subject of law enforcement and judicial blockages.

What the 2025 lockdowns have changed

By a decision of late September - early October 2025, the Supreme Court ordered Claro, Entel, Movistar, WOM, VTR, etc. to immediately block access to unlicensed platforms. Media and industry publications directly mentioned Betano, Betsson, Coolbet domains among those subject to restriction. The court separately clarified that the arguments of telecom operators about "network neutrality" are not applicable to illegal content.

Practical effect: a sharp decrease in the availability of familiar domains in Chile and the intensification of mirror/bypass attempts, to which regulators and courts promise to respond with repeated blocking lists.

Bill: what awaits brands "after"

Licensing and compliance. Full market access is only possible through national license/registration, with KYC/AML and game certification.

Fiscal deductions. The package under discussion includes a special tax with GGR and 2% GGR on sports through IND (approved in general).

Advertising/sponsorship. Strict advertising and sports integration frameworks are expected; this legalizes the presence of brands, but with restraints.

Short brand profiles (for reference)

Betano

Regional strategy: large-scale football sponsorships at the level of CONMEBOL tournaments, high recognition in the Spanish and Portuguese-speaking LATAM.

Chile Position: Top Attendance Before 2025 Lockdowns; appears in lists of resources to which the court ordered to restrict access.

Betsson

Regional strategy: pan-Latin American rights/partnerships, strong work in Spanish-speaking markets.

Position in Chile: mentioned in publications about the blocking of the Supreme Court (October 2025).

Coolbet

Regional strategy: "localized" marketing and strong betting/casino product; in 2025 - one of the three leaders in web traffic in Chile.

Position in Chile: hit the lists of brands, access to which is prescribed to block (October 2025).

What it means for players, clubs and media

Users. Before the law takes effect, access to domains may be restricted or disappear in waves; legal risks are borne by platforms, but consumers face locks and a lack of local protection mechanisms.

Clubs/leagues. Any advertising/integration with offshore sites without local authorization is a high risk area until the law is promulgated. After - licensed partnerships based on new rules are possible.

Media/influencers. Placement of promotional codes/referral materials of unlicensed operators may become the subject of legal claims; the trend of the region is the narrowing of the "gray" integrations.

Betano, Betsson and Coolbet are the most recognizable players to Chilean audiences, as the 2025 traffic reviews confirm. But the autumn decisions of the Supreme Court transferred the discussion to the plane of tough law enforcement: the domains of offshore operators are blocked until a full-fledged licensing regime appears. For brands, this means "pauses" in availability and the need to prepare a localized, licensed exit model immediately after the adoption of Boletín 14. 838-03.