Until 2030, Colombia will consolidate the position of the reference market LatAm: Coljuegos will continue to clean the "gray" segment, update technical requirements and strengthen the responsibility of operators - limits, self-exclusion, audit of marketing and influencers.
On the product side, the share of live casinos, real-time betting, crash games and esports with a stricter framework will grow.
Payment infrastructure will go into mobile-first, PSE/open-banking and instant transfers; offline halls and online brands will unite in omnichannel ecosystems (single wallets, statuses, cross-bonuses).
The market is likely to consolidate around several strong networks, requirements for localization and fraud analytics will increase.
The baseline scenario is sustained GGR growth with tighter advertising; accelerated - while stimulating responsible sponsorship in sports and technological innovations (real-time limits, behavioral triggers RG).
Risks: tax adjustments, offshore pressure and macro volatility, but Colombia's institutional framework gives the industry a long growth cycle.
Why Colombia is considered the "gold standard" of online regulation in LatAm: the single regulator Coljuegos, the legal framework (Ley 643/2001), the launch of the Internet framework in 2016, a transparent concession model, a public register of permitted operators and a measurable contribution to health care. We give key norms and fresh facts from primary sources. ([Coljuegos][1])
Learn more →What exactly from the Colombian "Coljuegos framework" can be transferred to other LatAm jurisdictions: concession model, technical regulations and public registries, law enforcement and WG requirements. Compare with the current reforms in Peru, Brazil, Chile, Mexico, Uruguay and Panama - where this logic is already taking root, and where serious adaptations will be required. ([coljuegos. gov. co][1])
Learn more →Why Colombia has become a magnet for international betting and iGaming brands: an understandable online model of Coljuegos, a public "white list," technical requirements and national regime for investments, as well as the nuances of 2025 (VAT on deposits, law enforcement, publication of applications on Google Play). We give primary sources and a practical checklist. ([coljuegos. gov. co][1])
Learn more →Why interest in cryptocasino and crypto bookmakers in Colombia is growing, but remains outside the "white field" of Coljuegos: what the law and financial supervision (SFC) say, how the temporary 19% VAT on deposits (including crypto) works, and what steps the regulator is taking to block. We give primary sources and practical conclusions. ([superfinanciera. gov. co][1])
Learn more →Where is the Colombian online betting and iGaming market moving by 2030: the impact of temporary 19% VAT on deposits in 2025, increased enforcement (blocking cases), mobile connectivity (5G/mobile access growth), whitelist and concession economy (15% GGR + fix). We give three realistic scenarios and key KPIs for monitoring. ([dian. gov. co][1])
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