Colombian betting concentrates on football: Categoría Primera A (Atlético Nacional, Millonarios, América de Cali, Junior), national team matches and Copa Libertadores/Sudamericana tournaments, plus Premier League/La Liga/Serie A.
Top markets - 1X2, totals, Asian odds, "both will score," as well as same-game express trains; the fastest growing live rates (galas, corners, cards) in mobile applications.
The picture is complemented by bets on cycling (Grand Tours with the participation of Colombians), MMA/boxing, basketball and e-sports.
Trends - personalized promos, integration of responsible play and linking bets with broadcasts and club partnerships.