Paraguayan betting preferences focus on football: Primera División matches (Apertura/Clausura) and continental tournaments involving Olimpia, Cerro Porteño, Libertad form the core of the pre-match and live lines; Asuncion derbies are steadily raising coupon turnover.
The picture is complemented by futsal, basketball, tennis and international events (Copa Libertadores, World Cup qualifiers).
From the point of view of channels, mobile rates, express trains and live markets prevail, and cross-border traffic of fans is noticeable in border cities.
Normatively, after the 2025 reform, the market is moving to licenses, increased RG/AML inspections and advertising/sponsorship restrictions, which is moving the industry from a "gray" zone to a controlled one and more predictable for clubs and operators.