Impact on tourism (especially Lima and Cusco) (Peru)

Impact on tourism (especially Lima and Cusco) - Peru

1) Market picture and tourism context

Lima is the main "entrance" to the country (Jorge Chávez Airport), a high concentration of hotels 3-5, gastronomic tourism, MICE segment (congresses/exhibitions), nightlife.

Cusco/Sacred Valley/Machu Picchu is the core of cultural and adventure tourism: excursions, tracking, trains to Aguas Calientes, multi-day routes.

Gambling factors: offline casinos and slot halls in Lima as evening leisure after excursions/business program; in Cusco - a niche, "complementary" format for hotels. Online games act as an accompanying channel for monetizing a tourist (mobile first), but are not an independent motivator for the trip.

2) Channels of influence on tourism

A. Direct

1. Hotel + casino + gastronomy/show packages in Lima increase the average check and length of stay.

2. VIP tourism: hosting high-rollers (personal transfers, private tours of historical locations, fine-dining).

3. MICE + evening leisure: congress agenda in the afternoon, casino lobby promo in the evening.

4. Events/tournaments (poker/roulette championships, festival weeks) add "reason to come" outside the peaks of the season.

B. Indirect

1. Distribution of flows by districts of Lima (Miraflores, San Isidro, Barranco): growth in hotel occupancy, F&B revenue, taxis/transfers.

2. Return visits: guests who came "for Machu Picchu" return for city weekends in Lima with an emphasis on gastro events and casinos.

3. Digital effect: online activations and tournaments with geo-referencing to hotels are pushing to extend the stay/upgrade the room category.

3) Lima: city + casino integration scenarios

Gastro route + casino: dinner in top restaurants (New Peruvian cuisine) → evening in the casino area of the hotel → bar/show.

MICE clusters: congress center/hotel 4-5 + partner casino + welcome packages (fish loans, freespins/lotteries).

Premium city-break: 2-3 nights, private tours of colonial Lima/museums, spas, VIP casino rooms.

Cruise stops (subject to availability) and transit: evening "short" activities within walking distance of the hotel.

Effect: growth of RevPAR in hotels, additional sales of F&B and entertainment, "evening monetization" of business and gastro-tourist.

4) Cusco and Sacred Valley: a delicate link to culture

The priority is cultural heritage. Gambling entertainment does not compete with the historical core, but neatly complements evening leisure (lounge formats at hotels, small slot halls with limited noise/signs).

Expeditionary schedules: early train/track trips → low night activity; the demand for "quiet" leisure, spa and gastro experience is higher than for active gambling.

Integration with routes: welcome bonuses for accommodation/excursion packages, souvenir draws (not "aggressive promotions").

Effect: a slight increase in hotel ancillary revenues, without conflict with heritage protection and a "quiet" city regime.

5) Portrait of a tourist and food "tips"

Segment	Motive for the trip	What to offer
Gastro/Urban (Lima)	Restaurants, museums, ocean front	Dinner + Fish Credit Package, Evening Shows, Safe Taxis
Business/MICE	Congresses/Meetings	Corporate promos in casinos, closed VIP tables, set "after-conference"
Adventurous (Cusco/Machu Picchu)	History, trekking	Quiet lobby activities, mini lotteries, tastings, spa packages
Premium/VIP	Personalised tours	High roller hosting, private guides, night gastro tours, transfers

6) Economics and influence metrics

Hotels: RevPAR, share of packages with casino benefits, upseil rooms, F&B load in the evening hours.

Casino/halls: share of tourists in traffic, average check "hotel guest vs city," cross-conversion with gastro/event partners.

City/Region: Average Length of Stay (LoS), Distribution of Flow by District, Proportion of "Second Visits," Service/Security/Transportation Job Creation

Online channel: share of tourists who activated a geo-campaign account, repeated deposits after returning home (affiliate geo-section).

7) Seasonality and calendar of events

Lima peaks: gastronomic festivals, sports matches, big concerts - synchronize tournaments/lotteries and special menus in casino zones.

Cusco Peaks: dry season, religious and cultural holidays - emphasis on "quiet" formats and day excursions; casino marketing is sensitive and in a hotel context.

"Filling holes": shoulder seasons - mini-series of poker events, collaborations with wine/coffee brands, themed weekends.

8) Payments and tourist convenience

Online/mobile habits: quick registration, local Yape/Plin methods for residents, Visa/Mastercard cards and international financial statements for non-residents, CCI for large amounts/conclusions, for some - stablecoins (USD balance).

Hotel ticket offices/terminals: transparent check-out, help for insurance/travel, multilingual support.

Conclusion SLA: T + 0/T + 1 is a critical indicator of guest loyalty.

9) Risks and how to manage them

Reputational: conflict with cultural heritage (Cusco), "noisy" signs, intrusive marketing. → Solution: soft visual code, zoning, hourly restrictions.

Social: problem behavior, addiction. → Solution: Default RG tools, staff training, information materials in hotels.

Regulatory: advertising and sponsorship of sports, KYC/AML. → Solution: coordination with MINCETUR/municipalities, clear SOPs.

Traffic/security: evening movements of guests. → Solution: taxi partners, illuminated routes, internal transfers.

10) Recommendations: operators, hotels, cities

Casino/online operators

Dinner + Fish Credit, Excursion + Evening Set, Weekend Tourist Oriented Missions/Tournaments.

Spanish/English in support, transparent betting limits, shop windows "For the guest of the city."

Partnerships with restaurants/museums/theaters; joint calendar posters.

Hotels and MICE sites

Embed "evening entertainment" in offers, take into account different guest profiles (quiet lounge vs action).

Fixed promotional slots for convention dates, package prices for groups.

Training of RG communication personnel, multilingual materials.

Municipalities of Lima and Cuzco

Zoning and design code for signage/entrance groups in historic neighborhoods.

Joint "city night" festivals with safe routes and transport.

Metrics: LoS, evening spending, distribution of flows by district - as KPI of urban tourism.

11) FAQ

Are casinos the "main reason for the visit" to Peru?

No, it isn't. The key motive is culture, gastronomy and nature. Casinos strengthen the "evening basket" and extend their stay, especially in Lima.

Is gambling right for Cusco?

Only as a neat, secondary element in hotels/lounge areas without pressure on the historical fabric and silence mode.

Is there an effect on jobs?

Yes: casino front office, security, F&B, transport, event staff, and online - support, payments, risk/AML.

How to measure contribution?

Through bundle metrics: share of casino bonus packages, RevPAR, evening spending, LoS, repeat visits, participation in events.

The gambling industry in Peru does not replace cultural tourism, but strengthens its economy: in Lima - as a driver of evening expenses and MICE leisure, in Cuzco - as a delicate, secondary service at hotels. Competent integration (packages, events, transport security, RG standards) increases the average check, length of stay and repeated visits, without coming into conflict with the historical identity and sustainability of tourism.