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Peru as an example for other countries in the region
In recent years, Peru has built one of the most integral models of gambling regulation in the region: separate contours for the ground and online market, a single decision center represented by MINCETUR/DGJCMT, an understandable fiscal formula (12% of GGR + admin fees) and emphasis on responsible play, KYC/AML and sport integrites. The result is a predictable environment for operators and a tangible fiscal contribution, while bets and casinos are developing without "wild" distortions.
What makes the Peruvian model a reference
1. Two "whales" of regulation. Historical base for land + separate law and regulations for online. This removes confusion and legal "gray areas."
2. Unified regulator and public procedures. MINCETUR (via DGJCMT) is "one window," and all steps for business are packaged in TUPA (registers, forms, deadlines, fees).
3. Fiscal predictability. The tax on online activities is based on Net Win (GGR approach) with an understandable rate and monthly reporting; for land - well-established rules.
4. Tech standards and data control. Mandatory certification of platforms/games, event logs, data transmission channels to the regulator, requirements for fault tolerance.
5. Responsible game by design. Age control, limits, self-exclusion, honest advertising rules 18 +, risk communication.
6. Sport integrites and official feeds. Priority to legitimate data sources, anomaly monitoring, codes of prohibitions for competitors.
7. Market communication. Frequent clarifications, "filing windows," public lists and registries - the market understands "what to do tomorrow."
Lessons for neighbouring countries (what carries over "as is")
Separate law for online. Do not try to "pull" offline norms on the Internet: online has its own logic of risks and technical processes.
Transparent fiscal base. Tax on GGR/Net Win, not turnover: less incentive to go to the gray sector, higher investment readiness.
The regulator is one center of gravity. The fewer departmental joints, the faster the issuance of permits and clearer responsibility.
TUPA approach to procedures. The entire "life cycle" of the operator is in one regulation: a list of documents, tariffs, terms, templates.
Technical circuit and reporting. Certification, logs, secure data transmission channels, log storage requirements are the foundation of trust.
RG and advertising 18 +. Default limits, "cooling period," youth targeting bans, transparent bonuses.
Onboarding payments. Registration in the tax office, work with local methods, the "same method" rule for withdrawal, understandable commissions for the player.
What to adapt to local context
Tax rate. 12% of GGR is a working benchmark, but countries with smaller payment infrastructure may require a soft start (e.g. 10-12% with a phased increase).
Implementation timeline. Transition periods for online: registration window, sandbox for supplier certification, flexible deadline for old domains.
Omnicanal. If PPPs are significant, link them to an online account (single wallet, limits, transaction history).
Role of Providers (B2B). Separate licenses/registries for platforms, live games studios, laboratories, data feeds.
Social investment. Anchor directions for the GGR part: sports, health, education and responsible play programs.
Mini-road map for "country N" (adaptation of the Peruvian approach)
Stage 1 - Frame (0-6 months)
Adopt a basic law: definitions for "online games" and "remote rates," the role of the regulator and the tax formula (GGR).
Approve the regulations: technical requirements, certification, reporting, RG, integration.
Declare a "window" for applications and pre-registration of domains/brands.
Phase 2 - Infrastructure (6-12 months)
Launch TUPA (or equivalent): catalog of procedures and fees, SLA, electronic forms.
Open data transmission channels (SFTP/API), accredit laboratories and feed suppliers.
Set up tax reporting (monthly GGR declaration, optional forms in USD).
Stage 3 - Scaling (12-24 months)
Include omnichannel (onlayn↔PPS), self-exclusion register, complaints/ombudsman system.
Standardize advertising and bonuses (18 +, without misleading offers).
Support local content: stream/live games studios, educational programs for personnel.
Checklist for regulator and legislators
Separate law for online + ground update.
GGR (Net Win) tax + understandable admin fees.
Single regulator and TUPA procedures.
Platform/game certification, logs, log storage.
KYC/AML, default limits, self-exclusion registry.
18 + ad rules, honest T & C.
Integration of sports: official feeds, anomaly monitoring.
Public registers of licenses, "black lists" of illegal immigrants and SLAs for complaints.
Potential errors and how to avoid them
Sales tax. Kills margins in low-margin markets and stimulates the gray segment. → Hold on to GGR.
Multi-departmental "ping-pong." Duplication of functions inhibits the market. → Delegate authority to one body.
Delayed certification. Release in production "as is," and then finish - the risk of incidents. → Pilots and sandboxes. "
Aggressive advertising. Rapid growth - but reputational/social costs. → Standards 18 + and RG by design.
Success Metrics (KPIs) to Borrow
Legit share: GGR of the "white" segment/total turnover.
Withdrawal time and share of instant payments.
The share of players with active limits, the number of requests for self-exclusion.
Integrity incidents per 1,000 events; the share of official feeds in the painting.
SLA of the regulator: deadline for processing permits, time for resolving complaints.
Fiscal contribution and share of investment in local programs (sports/health/education).
Application cases (how it looks in practice)
Online operators. Open local domains/applications, pass certification, connect feeds and declare GGR monthly; players see the sign of authorization and receive clear payout rules.
Terrestrial networks. Work according to distances and safety standards; with omnichannel - combine wallet and limits with online.
Players/society. Have a choice of legal brands, transparent bonus terms and quick payments; part of the taxes goes to public programs.
Peru shows that consistency and transparency are more important than "rigidity for the sake of rigidity." A separate online framework, a single regulator, GGR taxation, technical standards, responsible play and integrites - this is a design that reduces the gray sector, increases confidence and opens the door to investment. For neighboring countries, this is not just an "example from afar," but a practical methodology: take a Peruvian frame, adapt the rate and timing - and you will get a stable, socially responsible market with clear rules for all participants.